Kenny Lim
Apr 8, 2010

Abbott shifts Gain and Ensure accounts to Bates 141 in Indonesia

JAKARTA - Abbott has handed Bates 141 the creative accounts for its Gain and Ensure brands in Indonesia following a three-way pitch.

Abbott shifts Gain and Ensure accounts to Bates 141 in Indonesia
The review was initially for the Gain brand only but the American healthcare and nutrition firm went on to add the Ensure brand to Bates’ remit as well.

Abbott is further seeking to step up in its presence in the local Indonesian market.

Other Abbott's Nutrition brands in Indonesia include Pediasure, Isomil and Glucerna.

According to a spokeswoman at Bates 141, an important part of the appointment is that Abbott will most likely release the work that Bates had presented in the pitch.

She added: “It is a great testimony to the strategy and the creative that was developed.”

Related Articles

Just Published

2 days ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

2 days ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

2 days ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

2 days ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.