A new approach to managing social media crises

The consultancy’s "Open Grill” methodology is the new tool’s foundation. The approach puts organisations in the hot seat to stress test and subsequently refine crisis-management plans. It also has a simulation platform to replicate the look and function of real-world crisis scenarios and online social networks, including websites, blogs and microblogs, for a hands-on experience.

According to Calvin Siew, director at Omnifluence, effective communication during extended duress is one of the most pressing issues for organisations. “Today, the real-time nature and democratisation of communications means that traditional crisis management—one that typically focuses on maintaining a positive image of capability for an organisation—is no longer effective."

"What organisations need today is the chance to develop their ability to think and perform through the state of urgency and stress during a crisis," said Adrian Koh, partner, Omnifluence. 

Some of the company’s clients tested early versions of the tool, and the firm plans to offer customised programs and in-depth workshops on social crisis communications.