Byravee Iyer
May 28, 2014

A new approach to managing social media crises

SINGAPORE - Singapore-based, social-business consultancy Omnifluence has launched ‘The Contingency Plan,’ a program that gives organisations a crash course in social thinking, community behaviour and digital technology.

Calvin Siew
Calvin Siew

The consultancy’s "Open Grill” methodology is the new tool’s foundation. The approach puts organisations in the hot seat to stress test and subsequently refine crisis-management plans. It also has a simulation platform to replicate the look and function of real-world crisis scenarios and online social networks, including websites, blogs and microblogs, for a hands-on experience.

According to Calvin Siew, director at Omnifluence, effective communication during extended duress is one of the most pressing issues for organisations. “Today, the real-time nature and democratisation of communications means that traditional crisis management—one that typically focuses on maintaining a positive image of capability for an organisation—is no longer effective."

"What organisations need today is the chance to develop their ability to think and perform through the state of urgency and stress during a crisis," said Adrian Koh, partner, Omnifluence. 

Some of the company’s clients tested early versions of the tool, and the firm plans to offer customised programs and in-depth workshops on social crisis communications.

 

Related Articles

Just Published

19 hours ago

Amazon's ad revenue surges to $11.6 billion in Q4

While Google and Meta deal with slowdowns, Amazon's advertising business, still a small fraction of the overall sales, grew 19% in the fourth quarter.

20 hours ago

Google ad revenue falls in Q4, reversing several ...

Ad revenue across Google properties was $2.2 billion lower in the quarter than a year prior as shrinking brand budgets spread to search.

21 hours ago

40 Under 40 2022: Prapti Singh, Uber

Telling brave and bold brand stories for Uber in India, Singh unlocks brand propositions deeply rooted in category, culture and consumer truths that drive business growth.

1 day ago

Blockbuster is releasing a Super Bowl ad…on VHS

The last standing location of the iconic video rental store in Bend, Oregon, USA will play the ad at its Super Bowl watch party.