Jamie Rossouw
Mar 15, 2023

2022 new-biz review: Post-Covid creative momentum continued as Ferrero and Orange changed hands

Meanwhile, AB InBev and Mondelez dominated media new business.

The global new-business landscape was active in 2022. Although there was a drop in total billings following the post-Covid boom in 2021, momentum on the creative side continued into last year, accordi

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