|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: The Quiet Taxi
Agency: Innocean Worldwide/ Hyundai Motor Group/Walking in Mind
Client: Hyundai Motor Group
Merlee Jayme, chairmom/chief creative officer, Dentsu Jayme Syfu:
I am always in the lookout for ideas that change lives and change the world. This innovation changed people’s habits, perception and judgement towards the hearing-impaired driver, as it gave confidence and an equal chance for a normal job to the latter. This “audio-tactile conversion” technology from Hyundai, is definitely something the world can adapt-not just in driving but even in hundreds of other jobs.