Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'The Quiet Taxi' by Innocean/Hyundai

New technology helps hearing-impaired taxi drivers navigate the streets of Seoul and put passengers at ease.

2019 Cannes contenders: 'The Quiet Taxi' by Innocean/Hyundai
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: The Quiet Taxi
Agency: Innocean Worldwide/ Hyundai Motor Group/Walking in Mind
Client: Hyundai Motor Group  

Nominated by:

Merlee Jayme, chairmom/chief creative officer, Dentsu Jayme Syfu:

I am always in the lookout for ideas that change lives and change the world. This innovation changed people’s habits, perception and judgement towards the hearing-impaired driver, as it gave confidence and an equal chance for a normal job to the latter. This “audio-tactile conversion” technology from Hyundai, is definitely something the world can adapt-not just in driving but even in hundreds of other jobs.

Tags

Related Articles

Just Published

1 day ago

Google report sees glimmer of recovery in travel ...

Consumers will prioritise hygiene, use travel bubbles and begin with short vacations, a new report suggests.

1 day ago

The Apprentice, refreshed, leads One Championship ...

With live events on hold, the mixed martial arts promoter will be presenting a revamped spin-off of the reality-TV format to help keep its global audience of millions, and brands, hooked.

1 day ago

Dentsu Aegis to allow Australia staff to WFH for ...

Move comes after internal survey found overwhelming majority of staff want to maintain the current work-from-home arrangements.

1 day ago

Japan law tightens regulation of major ecommerce ...

TECH BITES: Law addresses concerns that tech giants are abusing their market power and leaving small businesses out of pocket.