Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Shark Bait' by Special Group

This campaign punked Kelly Tarlton's Shark Bus to announce that it was now delivering McDonald's in New Zealand.

2019 Cannes contenders: 'Shark Bait' by Special Group
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Shark Bait
Agency: Special Group
Client: Uber Eats 

Nominated by:

Adams Fan, founder and chief creative officer, F5 Shanghai: 

One of the cleverest pieces of work that I’ve seen so far. This is so fresh and so entertaining. I can imagine myself recording the Shark Bait Filet-o-Fish burger car with my mobile phone if I see it being chased on the streets of Shanghai. Kudos to the creative team!

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