|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Shark Bait
Agency: Special Group
Client: Uber Eats
Adams Fan, founder and chief creative officer, F5 Shanghai:
One of the cleverest pieces of work that I’ve seen so far. This is so fresh and so entertaining. I can imagine myself recording the Shark Bait Filet-o-Fish burger car with my mobile phone if I see it being chased on the streets of Shanghai. Kudos to the creative team!