|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: Para Pingpong Table
Agency: TBWA Hakuhodo
Client: Japan Para Table Tennis Association
Ryo Miyakawa, creative director, front-end engineer, Monopo Tokyo:
We don’t usually consider how people with disabilities feel in everyday situations. This is something that everyone can feel, and it extends beyond table tennis. The models are high quality and give a real sense of the work you have to put in to overcome these difficulties. The tagline reminds us that while things might be inconvenient, nothing is impossible.