Staff Reporters
Jun 6, 2019

2019 Cannes contenders: 'Para Pingpong Table' by TBWA Hakuhodo

This rebranding exercise for an athletic association doubled as a platform to help raise interest in under-appreciated para sports.

2019 Cannes contenders: 'Para Pingpong Table' by TBWA Hakuhodo
We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender: Para Pingpong Table
Agency: TBWA Hakuhodo
Client: Japan Para Table Tennis Association

Nominated by:

Ryo Miyakawa, creative director, front-end engineer, Monopo Tokyo:

We don’t usually consider how people with disabilities feel in everyday situations. This is something that everyone can feel, and it extends beyond table tennis. The models are high quality and give a real sense of the work you have to put in to overcome these difficulties. The tagline reminds us that while things might be inconvenient, nothing is impossible.

Related Articles

Just Published

2 days ago

Unwrapping Spotify Wrapped: What is the industry ...

The marcomms industry understood the assignment, followed the brief, and let music stay rent free in their head, just like an NFT. Here’s what the industry folks have been listening to this year.

2 days ago

Accenture Song acquires Fiftyfive5 to boost data ...

The insights and advisory business will help Accenture Song and Fiftyfive5 tap a rising global customer analytics market and further grow its business in Australia and New Zealand.

2 days ago

GM reveals the sci-fi super team that powers your EV

But is performance and reliability really best left to a gang of stressed out tech-crazy militaristic nerds?

3 days ago

Korean car brand Genesis revs up the tunes in DJ ...

The DJ set took place in Shoreditch, London.