David Blecken
Dec 18, 2018

Ingenious ping pong tables convey the travails of para athletes

A rebranding for the Japan Para Table Tennis Association aims to simultaneously heighten public appreciation for para sports.

A 'Para Ping Pong Table' in use in a school setting (photo: TBWA Hakuhodo)

Japan is set to be at the centre of the sporting world for the next several years, but disabled athletes are still likely to struggle to attract exposure. In an initiative to help raise the profile of para sports, the Japan Para Table Tennis Association JPTTA aims to convey what it’s like to compete as a disabled player.

According to TBWA Hakuhodo, which worked on the project, just 1% of the population watch para sports....

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