|We asked creative leaders from across the region choose the work they expect (or hope) to see winning at Cannes Lions this year. See all this year's Cannes contenders.|
Contender: 'Chop Chop'
Agency: Amber Communications, Shanghai
Ng Tian It, CCO, McCann Worldgroup China
Exquisitely crafted and with a sense of tongue-in-cheek wickedness that’ll normally endear themselves to the foreign jury.
Erick Rosa, chief creative officer, Publicis One Japan:
This print campaign is crafted with the same precision of the product it advertises. It’s increasingly hard to grab the consumer by the eyeballs these days, especially when it comes to print. And this campaign manages to do that. You can’t help but look at every inch and pixel to admire the work that went into it.