DoubleClick has unveiled DoubleClick eMail, a suite of customer
acquisition and retention email products for online direct marketers and
publishers.
A revamp of DART, the DoubleClick eMail suite encompasses technology,
media and data products.
DoubleClick eMail is to be available worldwide by the end of this
year.
The company also introduced DARTmail Campaign Manager, which offers
marketers a solution for direct email marketing, enabling personalised
email communication to existing customers.
The company's new media solutions included eMail Network and eMail List
Services, which enables advertisers to run banner and text
advertisements across multiple newsletters with a single media buy.
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