News.yahoo.com has the highest reach among Asia's business elite of 39 per cent. Along with News.google.com, with a reach of 32 per cent, the site's reach has grown by 12 per cent since 2008.
Cnn.com has also show a high growth in reach of 6 per cent to 18 per cent in 2010.
Almost all international websites has recorded an increase in reach, apart from Time.com which has remained constant at 6 per cent.
In terms of reach by country, News.yahoo.com is the top source for international news among Asia's business elite in Hong Kong (34 per cent), Indonesia (39 per cent), Malaysia (25 per cent), the Philippines (38 per cent), Singapore (27 per cent), South Korea (15 per cent) and Taiwan (32 per cent). Of all countries included in the survey, the only exception is Thailand where News.google.com has the highest reach with 16 per cent.
| International Websites | BE Asia 08 | BE Asia 09 | BE Asia 10 |
| News.yahoo.com | 27% | 33% | 39% |
| News.google.com | 20% | 25% | 32% |
| Cnn.com | 12% | 15% | 18% |
| Bbc.com/Bbc.co.uk | 7% | 8% | 10% |
| Bloomberg.com | 6% | 8% | 10% |
| Businessweek.com | 6% | 8% | 9% |
| Cnnmoney.com (incorporates Fortune.com) | 6% | 7% | 9% |
| Newsweek.com | 5% | 7% | 8% |
| Economist.com | 5% | 6% | 7% |
| Nationalgeographic.com | 6% | 7% | 7% |
| Wsj.com | 4% | 6% | 7% |
| Cnbc.com | 3% | 5% | 6% |
| Time.com | 6% | 6% | 6% |
| Forbes.com | 4% | 4% | 5% |
| Ft.com | 3% | 4% | 5% |
Methodology
The results are based on a sample 7,418 respondents to represent the business elite universe of 236,858. The fieldwork period is from November 2009 to June 2010, covering Hong Kong, Singapore, Indonesia, Malaysia, the Philippines, South Korea, Taiwan and Thailand.
Qualifying establishments are sampled from business directories from which eligible individuals are identified by telephone screening. Media consumption is measured through a self-completed questionnaire administered by mail.
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