Alex Brownsell
Feb 12, 2018

Unilever's Keith Weed to put price on trust for tech giants

One year on from Marc Pritchard’s seminal address at the same event, Weed is expected to warn attendees that the situation is "no longer an advertising industry issue".

Keith Weed: Expected to put platforms on notice.

Unilever is threatening to pull ad investment from platforms that create divisions in society, in what will be seen as a not-very-veiled warning to YouTube and Facebook.

In his keynote speech to this week’s 2018 IAB Annual Leadership Meeting, Unilever chief marketing and communications officer Keith Weed pictured will argue that consumer trust in advertising is being eroded after scandals around fake news and brands inadvertently funding terrorism...

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