brand safety

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Hong Kong effort removes ads from piracy sites
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Oct 4, 2017

Hong Kong effort removes ads from piracy sites

Hong Kong Creative Industries Association targets 'blacklist' of 14 overseas-hosted sites.

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The digital ad era comes to an end
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Sep 18, 2017

The digital ad era comes to an end

To get the best value from advertising, brands must look beyond plugging money blindly into a narrow digital advertising strategy.

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Marc Pritchard: We're at the starting line of the next wave of brand building
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Sep 14, 2017

Marc Pritchard: We're at the starting line of the next wave of brand building

At Dmexco, P&G's chief brand officer discussed digital transparency and mass one-to-one marketing in the shadow of an elephant in the room: the apparent lack of impact of $600 billion in marketing spend.

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Facebook tackles brand safety with tougher ad 'monetisation eligibility' standards
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Sep 14, 2017

Facebook tackles brand safety with tougher ad 'monetisation eligibility' standards

Facebook has launched tougher rules on brand safety because it admits some marketers are "feeling uneasy" about where their ads have appeared and want "clearer guidance".

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Unruly CEO: Want to win? Be a futurist
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Sep 4, 2017

Unruly CEO: Want to win? Be a futurist

It's up to agency and brand leaders to see what’s coming first and prepare for it, as technology advances quicker than ever, according to Sarah Wood.

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