brand safety

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Snap Inc partners with Integral Ad Science over brand safety
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May 30, 2017

Snap Inc partners with Integral Ad Science over brand safety

IAS brought in to review Snap’s protocols to mitigate brand risk.

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Beyond ‘the click’: Industry urged to upgrade knowledge and methods
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May 19, 2017

Beyond ‘the click’: Industry urged to upgrade knowledge and methods

More core research and staff training is needed to ensure both transparency and efficient campaigns, according to a panel discussion hosted by Inskin.

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Brand-safety concerns fail to harm tech giants' results
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May 12, 2017

Brand-safety concerns fail to harm tech giants' results

Boycott all you want. The duopoly is doing just fine.

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Integral Ad Science expands brand-safety offering to 40 languages
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May 10, 2017

Integral Ad Science expands brand-safety offering to 40 languages

Support now includes Chinese (both simplified and traditional), Japanese, Thai, Korean and Tagalog.

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What's missing from the brand-safety conversation: Context
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Apr 7, 2017

What's missing from the brand-safety conversation: Context

A keyword out of context can mean a missed opportunity or a branding disaster.

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Thailand best in class, says first report on SEA brand safety and viewability
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Apr 6, 2017

Thailand best in class, says first report on SEA brand safety and viewability

Integral Ad Science analysed 20 billion impressions across advertisers in six SEA countries.

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