More core research and staff training is needed to ensure both transparency and efficient campaigns, according to a panel discussion hosted by Inskin.
Boycott all you want. The duopoly is doing just fine.
Support now includes Chinese (both simplified and traditional), Japanese, Thai, Korean and Tagalog.
A keyword out of context can mean a missed opportunity or a branding disaster.
Integral Ad Science analysed 20 billion impressions across advertisers in six SEA countries.
Marketers need to factor in the risks as they increase their investment in online branding.
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