brand safety

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AppNexus' DSPs to adhere rigidly to ads.txt
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Nov 28, 2017

AppNexus' DSPs to adhere rigidly to ads.txt

"The new policy will automatically and irrevocably disable buying on unauthorized sellers."

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Facebook explains ad policies to users, but industry wants more
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Nov 28, 2017

Facebook explains ad policies to users, but industry wants more

It is telling, says one observer, that a new post from the platform focuses on empowering users to take action, leaving them with the onus.

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YouTube killing channels said to 'exploit' children
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Nov 21, 2017

YouTube killing channels said to 'exploit' children

The platform has terminated a number of channels for violating its terms of service.

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Japanese advertisers start to take transparency into their own hands
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Nov 10, 2017

Japanese advertisers start to take transparency into their own hands

Just over a year since it emerged that Dentsu systematically overcharged clients including Toyota for digital work, we ask a digital media auditor if anything has changed.

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P&G slashed number of sites it ran on by 70% after YouTube brand-safety scandal
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Nov 3, 2017

P&G slashed number of sites it ran on by 70% after YouTube brand-safety scandal

Only 922 sites of the 1,565 sites P&G advertised on survived the cull, a carryover rate of only 59%.

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Mediamath and Grapeshot team up to promise pre-bid brand safety
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Oct 26, 2017

Mediamath and Grapeshot team up to promise pre-bid brand safety

The integration also provides predictive keyword targeting as well as real-time contextual targeting tool.

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