brand safety

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Unilever's Keith Weed to put price on trust for tech giants
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Feb 12, 2018

Unilever's Keith Weed to put price on trust for tech giants

One year on from Marc Pritchard’s seminal address at the same event, Weed is expected to warn attendees that the situation is "no longer an advertising industry issue".

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Advertising and moral hazard: questions that brands and regulators must ask
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Feb 12, 2018

Advertising and moral hazard: questions that brands and regulators must ask

There is peril at the intersection of public proclamations of purpose and the pursuit of profit, writes GroupM's former chief digital officer.

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Google expelled 700,000 apps in 2017
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Feb 1, 2018

Google expelled 700,000 apps in 2017

The quantity of apps removed in 2017 represent a 70% increase over the amount in 2016.

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YouTube updates monetization eligibility criteria
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Jan 17, 2018

YouTube updates monetization eligibility criteria

In an effort to assure advertisers and agencies on brand safety, Google has announced two new requirements for video creators that intend to join the YouTube Partner Program.

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2018 resolutions around brand safety and programmatic
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Jan 5, 2018

2018 resolutions around brand safety and programmatic

We asked players in the programmatic ecosystem about their priorities for ensuring brand safety.

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