Hong Kong Creative Industries Association targets 'blacklist' of 14 overseas-hosted sites.
Safety and meaningful outreach in the programmatic realm shouldn't be on your wish list, they should be the standard
To get the best value from advertising, brands must look beyond plugging money blindly into a narrow digital advertising strategy.
At Dmexco, P&G's chief brand officer discussed digital transparency and mass one-to-one marketing in the shadow of an elephant in the room: the apparent lack of impact of $600 billion in marketing spend.
Facebook has launched tougher rules on brand safety because it admits some marketers are "feeling uneasy" about where their ads have appeared and want "clearer guidance".
It's up to agency and brand leaders to see what’s coming first and prepare for it, as technology advances quicker than ever, according to Sarah Wood.
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