The UK IPA director-general, Paul Bainsfair, said Google and Facebook have been too slow in tackling the brand safety problem.
More than 75 percent of videos removed over the past month were taken down before getting flagged by a human.
Brands and agencies need to think of viewability as just a starting point when it comes to meaningful insights and analytics in digital advertising, said the CEO of Inskin Media.
When all stakeholders fully understand the context of risk for the brand and all solutions available, strengthening safety measures becomes a more effective process, says IAB Singapore’s Regan Baillie.
As more markets, particularly in Asia, become more digitally advanced, the big-ticket issue of transparency in online advertising will eventually be solved, said AdParlor’s APAC CEO.
IAS brought in to review Snap’s protocols to mitigate brand risk.
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