One year on from Marc Pritchard’s seminal address at the same event, Weed is expected to warn attendees that the situation is "no longer an advertising industry issue".
There is peril at the intersection of public proclamations of purpose and the pursuit of profit, writes GroupM's former chief digital officer.
The quantity of apps removed in 2017 represent a 70% increase over the amount in 2016.
In an effort to assure advertisers and agencies on brand safety, Google has announced two new requirements for video creators that intend to join the YouTube Partner Program.
We asked players in the programmatic ecosystem about their priorities for ensuring brand safety.
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