brand safety

Premium
IPA UK: Google and Facebook are not moving fast enough to tackle ad problems
Premium
Aug 15, 2017

IPA UK: Google and Facebook are not moving fast enough to tackle ad problems

The UK IPA director-general, Paul Bainsfair, said Google and Facebook have been too slow in tackling the brand safety problem.

Premium
YouTube: Machine learning doubles removals of extremist videos
Premium
Aug 2, 2017

YouTube: Machine learning doubles removals of extremist videos

More than 75 percent of videos removed over the past month were taken down before getting flagged by a human.

Premium
Viewability “just a box-check”, not an effective metric
Premium
Jul 4, 2017

Viewability “just a box-check”, not an effective metric

Brands and agencies need to think of viewability as just a starting point when it comes to meaningful insights and analytics in digital advertising, said the CEO of Inskin Media.

Premium
8 tips for better brand safety
Premium
Jul 3, 2017

8 tips for better brand safety

When all stakeholders fully understand the context of risk for the brand and all solutions available, strengthening safety measures becomes a more effective process, says IAB Singapore’s Regan Baillie.

Premium
Transparency issues about maturity, not corruption: AdParlor
Premium
Jun 30, 2017

Transparency issues about maturity, not corruption: AdParlor

As more markets, particularly in Asia, become more digitally advanced, the big-ticket issue of transparency in online advertising will eventually be solved, said AdParlor’s APAC CEO.

Premium
Snap Inc partners with Integral Ad Science over brand safety
Premium
May 30, 2017

Snap Inc partners with Integral Ad Science over brand safety

IAS brought in to review Snap’s protocols to mitigate brand risk.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins