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Wizened Publicis Groupe CEO Arthur Sadoun delivers comic Christmas message
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Dec 19, 2017

Wizened Publicis Groupe CEO Arthur Sadoun delivers ...

Arthur Sadoun appears to be showing the strain of leading Publicis Groupe in the company's annual Christmas message to its employees.

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Dulux owner AkzoNobel appoints MediaCom to global account
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Dec 6, 2017

Dulux owner AkzoNobel appoints MediaCom to global ...

The five-month pitch covered the company’s largest markets, including China, Indonesia and India.

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Cannes Lions shortens festival, announces 'simplified' awards structure
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Nov 14, 2017

Cannes Lions shortens festival, announces 'simplifie...

Cannes Lions-owner Ascential has announced a host of changes to next year's festival, including plans to a reduce the length of the event and to "simplify" its awards structure.

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P&G CEO Bob McDonald steps down as AG Lafley returns
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May 24, 2013

P&G CEO Bob McDonald steps down as AG Lafley returns

Procter & Gamble (P&G) chief executive Bob McDonald is to step down from his role, with predecessor AG Lafley set to return to the top job at the FMCG giant.

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Carlsberg unveils new global brand strategy
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Apr 6, 2011

Carlsberg unveils new global brand strategy

GLOBAL - Carlsberg is to overhaul its marketing strategy in a bid to emphasise its heritage and add a greater sense of "essence" to the brand to appeal to a new generation of drinkers.

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Ford unveils first global ad campaign for Focus, Sorrell comments
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Feb 28, 2011

Ford unveils first global ad campaign for Focus, ...

GLOBAL - Long-standing WPP client Ford has unveiled the first in a series of global ad campaigns for the Focus, which are designed to build a consistent brand position across its regional markets while maintaining "local flavour".

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