Ad Nut
Nov 3, 2017

Uber 'chopes' to highlight parking problems in Singapore

Uber's new campaign in Singapore is simply called 'XL Tissues for Parking Issues'.

'Choping' is a uniquely Singaporean practice, and the objects 'chope agents' used are most often tissue packets but sometimes also umbrellas, used to reserve seats at hawker stalls. The term is so popular that a restaurant booking in Singapore adopted it.

But for something as big as a parking space, tissue packets may be too miniscule to catch the attention of an approaching driver. So in conjunction with Uber's Asia-wide campaign to address...

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