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Campbell's soup aims to warm up Hong Kong
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Jan 11, 2018

Campbell's soup aims to warm up Hong Kong

Campbell's Soup has rolled out a soup truck during Hong Kong's cold spell to raise money for charity and boost brand awareness.

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WPP merges Wunderman and Possible
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Jul 6, 2017

WPP merges Wunderman and Possible

WPP has folded Possible into Wunderman as it aims to "better meet the demands of global marketers today and in the future".

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Analysts: Merger reflects Sorrell's desire for simplicity and focus
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Jun 2, 2017

Analysts: Merger reflects Sorrell's desire for ...

Sorrell had told analysts recently that WPP is too complex.

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UK government, advertisers pull YouTube ads
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Mar 20, 2017

UK government, advertisers pull YouTube ads

Move follows investigation by Times of London showing that brands are unwittingly funding extremist videos.

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Carlsberg kicks off global media pitch
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Mar 3, 2017

Carlsberg kicks off global media pitch

The business is currently handled by OMD.

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Jerry Buhlmann on Google, suicide in Japan, and globalisation
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Feb 20, 2017

Jerry Buhlmann on Google, suicide in Japan, and ...

Major tech companies such as Google are not as dominant around the world as the UK and US perceives them to be, Jerry Buhlmann, chief executive of Dentsu Aegis Network, has said.

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