News Corp's media accounts have been consolidated with ZenithOptimedia for the past seven years.
News Corp Australia decided to split its media business as part of a groupwide initiative to put customers at the centre, said News Limited chief executive Kim Williams. It is imperative that we go to market with detailed, data-driven insights that respond well to expressed needs and consumption preferences.
The three agencies...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events