Emily Tan

Emily Tan joined Campaign Asia-Pacific as a reporter in 2011 and is now Deputy Editor. In her current role, she is responsible for the editorial and production quality of the magazine as well as helping to steer its online content. Prior this post, she held the post of Insights Editor. Before Campaign, Emily spent four years with Malaysia's leading business and financial publication The Edge.

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Hyundai seeks to expand global agency roster amid sales crisis
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1 day ago

Hyundai seeks to expand global agency roster amid ...

Brand said to be looking beyond in-house shop Innocean Worldwide.

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Google updates aim to tackle domain spoofing
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2 days ago

Google updates aim to tackle domain spoofing

AdSense and DoubleClick updates will work alongside the publishers' ad.txt file to stop the sale of fake inventory.

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LinkedIn pushes out video for sponsored content
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Oct 13, 2017

LinkedIn pushes out video for sponsored content

Advertisers will be able to post video through LinkedIn Campaign Manager, their company page or their showcase page.

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Marketing's jargon is undermining its credibility with finance teams
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Oct 11, 2017

Marketing's jargon is undermining its credibility ...

While marketing feels it uses the same vocabulary as financial teams when reporting on effectiveness, a new report has shown that this isn't the case.

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Brands can now embed more info into Snapchat with Context Cards
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Oct 11, 2017

Brands can now embed more info into Snapchat with ...

The feature is launching today in the UK, US, Canada, Australia and New Zealand.

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Google poses a serious threat to Apple, Amazon, Microsoft & Snapchat with launch of nine new products
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Oct 5, 2017

Google poses a serious threat to Apple, Amazon, ...

Google has just launched two new Google Home products, two smartphones, smart earphones, a smart pen, a laptop, a new AR device and a camera, all with AI baked in.

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