Emily Tan

Emily Tan joined Campaign Asia-Pacific as a reporter in 2011 and is now Deputy Editor. In her current role, she is responsible for the editorial and production quality of the magazine as well as helping to steer its online content. Prior this post, she held the post of Insights Editor. Before Campaign, Emily spent four years with Malaysia's leading business and financial publication The Edge.

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P&G plans $2 billion more in marketing cuts as sales fall
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3 days ago

P&G plans $2 billion more in marketing cuts as ...

Company eyes $500 million in additional savings from reduced agency fees and ad production costs, and the same amount for in-store costs, direct-to-consumer and sampling.

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Facebook's AR plans have the industry in a tizzy
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Apr 24, 2017

Facebook's AR plans have the industry in a tizzy

Will we eventually look back and consider Facebook's augmented-reality announcements to be as important as the 'like' button?

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Apple to launch Search Ads in ANZ
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Apr 20, 2017

Apple to launch Search Ads in ANZ

Developers in the UK, Australia and New Zealand will be able to advertise their apps within Apple's App Store's search function from next Tuesday (25 April).

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Snapchat wants to paint your world with rainbows and flowers
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Apr 19, 2017

Snapchat wants to paint your world with rainbows ...

Augemented-reality feature places 3D elements into your smartphone camera.

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AI: A creative's worst enemy or best friend?
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Apr 18, 2017

AI: A creative's worst enemy or best friend?

AI is already proving a useful tool for creatives, but will it end up taking their jobs? Emily Tan steps into adland's automated future.

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Unilever plots U-Studio expansion as it eyes $2.1b efficiency savings
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Apr 18, 2017

Unilever plots U-Studio expansion as it eyes $2.1b ...

CPG giant is also expected to sell off its spreads business in wake of failed Kraft Heinz takeover bid.

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