Emily Tan

Emily Tan joined Campaign Asia-Pacific as a reporter in 2011 and is now Deputy Editor. In her current role, she is responsible for the editorial and production quality of the magazine as well as helping to steer its online content. Prior this post, she held the post of Insights Editor. Before Campaign, Emily spent four years with Malaysia's leading business and financial publication The Edge.

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This lingerie brand replaced its agency with AI and will never go back
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Mar 15, 2017

This lingerie brand replaced its agency with AI and ...

Cosabella grew its customer base and tripled its ROI after it 'hired' an AI platform named 'Albert'.

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Digital ads 40% more effective when they hit consumers in the right mood
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Mar 15, 2017

Digital ads 40% more effective when they hit ...

Yahoo claims the study is one of the most comprehensive ever into the role of emotions in receptivity to advertising.

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Iris acquires pricing specialists Pricing Solutions to add to consultancy offering
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Mar 14, 2017

Iris acquires pricing specialists Pricing Solutions ...

Move extends network's management-consultancy capabilities into pricing strategy.

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Facebook launches third Snapchat clone
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Mar 14, 2017

Facebook launches third Snapchat clone

Facebook Messenger Day allows users to post videos and photos to the chat platform that will vanish after 24 hours.

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Havas Group unites creative and media divisions under one P&L
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Mar 10, 2017

Havas Group unites creative and media divisions ...

In APAC, reorganisation affects Mike Amour, Vishnu Mohan and Levent Guenes.

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WPP enjoys record year; net profit leaps 20.6 percent
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Mar 3, 2017

WPP enjoys record year; net profit leaps 20.6 percent

Even after the sharp depreciation of the pound sterling is taken into account, the group’s profits after tax are up 7.2 percent.

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