Emily Tan

Emily Tan joined Campaign Asia-Pacific as a reporter in 2011 and is now Deputy Editor. In her current role, she is responsible for the editorial and production quality of the magazine as well as helping to steer its online content. Prior this post, she held the post of Insights Editor. Before Campaign, Emily spent four years with Malaysia's leading business and financial publication The Edge.

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GroupM rolls out viewability standards globally
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4 days ago

GroupM rolls out viewability standards globally

Australia among the markets expected to have sufficiently high levels of inventory to support 100 percent viewable trading out of the gate.

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Deloitte buys Ikea agency Acne and hires Sandoz to lead creative
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4 days ago

Deloitte buys Ikea agency Acne and hires Sandoz to ...

Deloitte plans to double Acne's staff following the latest creative acquisition by a management consultancy.

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Audi rolls out global VR experience to get people back into the showroom
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Aug 16, 2017

Audi rolls out global VR experience to get people ...

Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.

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Snapchat isn't dying, but its stock is still overvalued
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Aug 14, 2017

Snapchat isn't dying, but its stock is still overvalued

Snap's second quarter results continue to disappoint Wall Street but analysts believe the platform still has promise.

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Brands can now automate image search on Twitter with Einstein Vision
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Aug 9, 2017

Brands can now automate image search on Twitter ...

Einstein Vision for Social Studio is part of Salesforce Marketing Cloud's social-media solution.

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Snap signs up measurement partners to help marketers justify spend
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Aug 4, 2017

Snap signs up measurement partners to help ...

Snap has launched a marketing mix modelling (MMM) partner programme that includes tie-ups with Neustar Marketshare, Analytics Partners, MMA and Nielsen.

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