CREATIVE AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
| 1 | 1 | Ogilvy | Coca-Cola Phil, Jaguar Land Rover Jp proj, Qantas Sg proj | 46.4 | Fiat India | 43.1 |
| 2 | 4 | Y&R | Microsoft NZ proj, Bosch Cn, Kotak Bank Sg proj | 20.5 | 20.5 | |
| 3 | 2 | TBWA | Claire’s Kor, TOM Organic Aus proj, Mead Johnson Vt proj | 20.2 | Bosch Cn | 19.3 |
| 4 | 3 | DDB | EVO China project, HIRA Korea, Aquafina Thailand project | 18.7 | L&T Realty In | 17.7 |
| 5 | 7 | Publicis | Huiren Medical Cn project, American Express ANZ project | 18.4 | FMCG client Cn | 16.9 |
| 6 | 8 | JWT | Wipro India, KBM Goodwill Thailand, Unilever China project | 16.6 | BrandUSA APAC | 14.9 |
| 7 | 6 | Isobar | Panasonic India project (digital) | 14.4 | 14.4 | |
| 8 | 9 | McCann WG | Mondelez Japan proj, Giti China proj, TAFEP Singapore proj | 14.1 | VIP India | 13.9 |
| 9 | 12 | Saatchi & Saatchi | BMW Mini Msia, Ladbrokes Australia, Sheth Creators India | 13.2 | 13.2 | |
| 10 | 5 | Cheil | Logitech India, Coca-Cola India project | 12.5 | Pfizer Korea | 12 |
MEDIA AGENCY PERFORMANCE LEAGUE
| New rank | Last rank | Agency | Wins | Estimated YTD win revenue (US$m) | Recent losses | Estimated overall YTD revenue (US$m) |
| 1 | 1 | OMD | Coles Aus, Carlsberg Vietnam, Vinamilk Vietnam | 26.1 | H&M Singapore | 23.2 |
| 2 | 2 | Carat | JDE Thailand, Supercell Hong Kong, DYACO Taiwan | 13.5 | OCBC Bank Sg | 12 |
| 3 | 3 | Mindshare | King Living Singapore, Hitachi China, Takeda Taiwan | 15 | Cerebos HK | 8.4 |
| 4 | 5= | Initiative | RB Asia (6 markets), Cerebos Asia (5 markets), BGC Aus | 10.1 | Coca-Cola Thai | 8.2 |
| 5 | 4 | Vizeum | AFL Australia, Reckitt Benckiser Thailand | 7.3 | 7.3 | |
| 6 | 5= | Zenith | Alibaba Cn (planning & research), Aviva Sg, Nikon APAC | 13.8 | Air China Cn | 6.9 |
| 7 | 13 | MediaCom | Air China Cn (planning), Bayer Jp (buying), P&G SK-II Taiwan | 12.4 | Westpac Aus | 6.7 |
| 8 | 7 | Starcom | AIA Malaysia, Revlon Thailand, Study Group Australia | 7.4 | Cerebos Msia | 5.6 |
| 9 | 11 | MEC | Mitsubishi Motors Aus, MeituanWaimai Cn, OpenTable Aus | 6.7 | EDB Singapore | 4.6 |
| 10 | 8 | PHD | Vaya Aus, High Shopping Thailand, Allianz India, SCA Taiwan | 6 | Greenstone Aus | 4.1 |
ASIA-PACIFIC TOP 10 CREATIVE WINS
| Rank | Agency | Account | Market |
| 1 | Ogilvy | Coca-Cola | Philippines |
| 2 | BMF | Australian Government proj | Australia |
| 3 | Ogilvy | Lion XXXX Summer Bright | Australia |
| 4 | Host | Subaru (digital & content) | Australia |
| 5 | Saatchi & Saatchi | Mondelez (gum and candy) | Japan |
| 6 | Leo Burnett | Google project | India |
| 7 | McCann WG | Mondelez project | Japan |
| 8 | TBWA | Claire's | Korea |
| 9 | JWT | Wipro | India |
| 10 | Y&R | China Southern Airlines | China |
ASIA-PACIFIC TOP 10 MEDIA WINS
| Rank | Agency | Account | Market |
| 1 | OMD | Coles | Australia |
| 2 | Zenith | Alibaba (planning & research) | China |
| 3 | Initiative | Suntory Cerebos | Asia (5 markets) |
| 4 | MEC | Mitsubishi Motors | Australia |
| 5 | MediaCom | Air China (planning) | China |
| 6 | MediaCom | Bayer (buying) | Japan |
| 7 | Zenith | YouXin | China |
| 8 | MediaCom | Celcom | Malaysia |
| 9 | Atomic 212 | Origin Energy | Australia |
| 10 | Vizeum | Reckitt Benckiser | Thailand |
Methodology: The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3. Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
