David Blecken
Dec 1, 2016

Japanese property company enlists target consumers as creators

Leopalace 21, a Japanese property management company, sees crowdsourcing as the best way to engage millennials and build its brand internationally.

(Image: Leopalace 21)

Leopalace 21 henceforth Leopalace, a Tokyo-based property development and rental company, is putting its faith in crowdsourcing as a means of building its brand and growing its business internationally.

The company is supporting a government initiative that connects schools and universities with businesses to encourage foreign students to spend time working and learning at Japanese companies in Japan, and outbound Japanese students looking to gain work experience outside their home country. In so doing,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
3 things automation can and cannot do to reshape PR
Premium
11 hours ago

3 things automation can and cannot do to reshape PR

How far can companies like SumoStory go to bring technological efficiency to the practice?

Premium
Agency of the Year winners' words: Preparing a winning entry
Premium
11 hours ago

Agency of the Year winners' words: Preparing a ...

2016 Agency of the Year Award honourees share how they prepared their winning entries.

Premium
Apple in China: When lucky number 8 doesn't guarantee prosperity
Premium
12 hours ago

Apple in China: When lucky number 8 doesn't ...

BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.

Premium
What do hip and religious Muslim women want?
Premium
12 hours ago

What do hip and religious Muslim women want?

A JWT study on Muslim women in Malaysia and Indonesia shows that religion is a top priority, yet many do not shy away from embracing new trends.