David Blecken
Dec 1, 2016

Japanese property company enlists target consumers as creators

Leopalace 21, a Japanese property management company, sees crowdsourcing as the best way to engage millennials and build its brand internationally.

(Image: Leopalace 21)

Leopalace 21 henceforth Leopalace, a Tokyo-based property development and rental company, is putting its faith in crowdsourcing as a means of building its brand and growing its business internationally.

The company is supporting a government initiative that connects schools and universities with businesses to encourage foreign students to spend time working and learning at Japanese companies in Japan, and outbound Japanese students looking to gain work experience outside their home country. In so doing,...

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