Maisie McCabe
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Amid the flood of agency mergers, Ogilvy One is a raft
As personalised comms expand, the industry needs Ogilvy One’s creativity-led one-to-one approach more than it did in 2017.
The & Partnership and MSix & Partners merge to form ...
Agency says bringing media and advertising together will allow it to leverage AI better.
Leo Burnett and Rapp’s double-AOY wins should ...
Both agencies' success demonstrates brighter days are possible for all shops.
Will (Jo) Bacon get M&C Saatchi sizzling again?
It will be good for the industry—and the UK—if the new chief executive builds a business befitting the agency's legacy, writes Campaign UK editor, Maisie McCabe.
Accenture Song restructures to 'deliver at the ...
Annette King will become the consulting giant's marketing practice lead.
Campaign CMO Outlook 2023: AI supercharges adland
The future possibilities for advertising through the use of artificial intelligence have captured the attention of the industry, but the technology does not come without risks. Part two of Campaign’s 2023 CMO Outlook report unveils the opportunities and concerns that senior marketers anticipate will accompany the use of AI.
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