Maisie Mccabe
Oct 6, 2016

BBDO partners with Mars to launch video crowdsourcing platform

Similar to crowdsourcing specialists like eYeka, Flare Studio is the first such platform to be launched by a creative ad network.

LONDON - BBDO has created a global crowdsourcing platform to enable its clients to commission online video content, with Mars as its launch partner.

Flare Studio is an extension of BBDO’s content division Flare. Similar to crowdsourcing specialists eYeka and the You and Mr Jones-backed British service MoFilm, Flare Studio is the first such platform to be launched by a creative ad network.

The platform will offer marketers three levels...

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