crowdsourcing

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Japanese property company enlists target consumers as creators
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Dec 1, 2016

Japanese property company enlists target consumers as creators

Leopalace 21, a Japanese property management company, sees crowdsourcing as the best way to engage millennials and build its brand internationally.

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BBDO partners with Mars to launch video crowdsourcing platform
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Oct 6, 2016

BBDO partners with Mars to launch video crowdsourcing platform

Similar to crowdsourcing specialists like eYeka, Flare Studio is the first such platform to be launched by a creative ad network.

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An independent creative's view of crowdsourcing and agency roles
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Jul 22, 2015

An independent creative's view of crowdsourcing and agency roles

SHANGHAI - Since the evolution of corporate crowdsourcing in the mid-2000s, the method has started to gain legitimacy for advertisers in the creative process. Here, we hear from an independent creator who is based in China but has lent his ideas to global campaigns.

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Film crowdsourcing firm Mofilm sets sights on Southeast Asia
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Dec 10, 2014

Film crowdsourcing firm Mofilm sets sights on Southeast Asia

SINGAPORE - Film crowdsourcing will not replace traditional advertising agencies, but the growing model does offer brands extra marketing power, says Oscar-winning movie producer Jon Landau.

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Mitsubishi crowdsources a driving anthem
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Oct 8, 2014

Mitsubishi crowdsources a driving anthem

AUSTRALIA - Rather than hire a jingle writer or license a pop song, Mitsubishi Motors of Australia is running a contest that entices independent artists to write an anthem for the car company's advertising.

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How crowdsourcing platform Eyeka became part of Unilever’s creative process
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Aug 12, 2014

How crowdsourcing platform Eyeka became part of Unilever’s creative process

After 15 years, even an award-winning idea such as ‘Dirt is Good’ for Unilever’s laundry detergent brands, Omo and Breeze, may need a refresher.

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