Leopalace 21, a Japanese property management company, sees crowdsourcing as the best way to engage millennials and build its brand internationally.
Similar to crowdsourcing specialists like eYeka, Flare Studio is the first such platform to be launched by a creative ad network.
SHANGHAI - Since the evolution of corporate crowdsourcing in the mid-2000s, the method has started to gain legitimacy for advertisers in the creative process. Here, we hear from an independent creator who is based in China but has lent his ideas to global campaigns.
SINGAPORE - Film crowdsourcing will not replace traditional advertising agencies, but the growing model does offer brands extra marketing power, says Oscar-winning movie producer Jon Landau.
AUSTRALIA - Rather than hire a jingle writer or license a pop song, Mitsubishi Motors of Australia is running a contest that entices independent artists to write an anthem for the car company's advertising.
After 15 years, even an award-winning idea such as ‘Dirt is Good’ for Unilever’s laundry detergent brands, Omo and Breeze, may need a refresher.
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