Babar Khan Javed
Oct 30, 2017

Google profits from mobile search, programmatic, and YouTube

The report shows the impact Google's commitment to upgrades and improvements on the P&L.

As Google continues to please marketers with augmentations to its products, its revenues have grown.

On Thursday, Alphabet reported its third-quarter earnings for 2017 as US$27.77 billion.

Despite a 1% increase in the cost per click on Google properties, compared to the third quarter of 2016, revenue rose to US$24 billion, up from US$19.8 billion at the same time last year. The data shows that despite the rise in cost for clicks, advertisers and agencies have not reduced spending on Google's products, an indicator for medium effectiveness....

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