Babar Khan Javed

Babar Khan Javed is the Technology Editor for Campaign Asia-Pacific, based in Singapore. He has been working in the advertising and media industry across Asia for the past eight years, from Malaysia to the United Arab Emirates. A brand journalist, Babar has both agency and journalism experience, specializing in planning, creating and optimizing compelling content in senior roles for digital agencies such as Centric DXB and iProspect. Past media experience includes working at platforms in Karachi like the Express Tribune and Ephlux Insights. His editorial interests range from brand strategy to digital storytelling to new technology tools for marketers. In 2016, Babar graduated from the Asia Campus of Google Digital Academy, with a masters certificate in digital strategy.

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Facebook updates measurement and interface for Page Insights
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Feb 12, 2018

Facebook updates measurement and interface for Page ...

The update will dramatically impact the organic reach achieved by advertisers and agencies, while artificially raising the engagement rate as a net result.

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Google inks partnership with Getty Images, implements copyright disclaimers
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Feb 11, 2018

Google inks partnership with Getty Images, ...

Google has agreed to a partnership that will bind it to behave responsibly towards content creators.

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Microsoft coalesces sentiment analysis into Bing
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Feb 9, 2018

Microsoft coalesces sentiment analysis into Bing

Similar to the wireframe powering Google's featured snippets, Bing's sentiment analysis tool is aimed at giving users access to answers.

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Google’s Search Console exits beta
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Feb 8, 2018

Google’s Search Console exits beta

The final form of the Search Console has arrived, offering advertisers and agencies access to a tool that helps them understand site performance, indexing issues, and AMP status.

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Microsoft: Bing ad revenue grew 15%
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Feb 5, 2018

Microsoft: Bing ad revenue grew 15%

Competing with Google AdWords for advertiser budgets around paid search, the dominance of Bing with baby boomers consistently works in its favour.

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Amazon achieves eleventh quarter of profitability
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Feb 5, 2018

Amazon achieves eleventh quarter of profitability

Amazon's advertising division has crossed the billion-dollar revenue mark, placing it in conflict with Google and Facebook as the market leader for ad spend towards the conversion funnel.

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