Babar Khan Javed

Babar Khan Javed is the Southeast Asia Editor for Campaign Asia-Pacific, based in Singapore. He has been working in the advertising and media industry across Asia for the past eight years, from Malaysia to the United Arab Emirates. A brand journalist, Babar has both agency and journalism experience, specializing in planning, creating and optimizing compelling content in senior roles for digital agencies such as Centric DXB and iProspect. Past media experience includes working at platforms in Karachi like the Express Tribune and Ephlux Insights. His editorial interests range from brand strategy to digital storytelling to new technology tools for marketers. In 2016, Babar graduated from the Asia Campus of Google Digital Academy, with a masters certificate in digital strategy.

Send feedback to Babar Khan Javed.
Premium
GDPR: If you can afford a €20 million fine, don't read this
Premium
1 day ago

GDPR: If you can afford a €20 million fine, don't ...

Taking effect seven months from now, the European Union's data-privacy regulation impacts any company with dealings in Europe.

Premium
Branded copy has a positive impact on ad performance: NetElixer
Premium
2 days ago

Branded copy has a positive impact on ad performance...

Examining over 60,000 Google AdWords Expanded Text Ads, NetElixir's 'Ad Copy Championship' looks at the choices that drove the highest conversion.

Premium
Direct website traffic is the most influential ranking factor: SEMrush
Premium
3 days ago

Direct website traffic is the most influential ...

Google's algorithm still considers direct site visits as the best indicator of a relevance and value for users, adding to the domain authority.

Premium
Facebook launches Creator app for Live broadcasts
Premium
4 days ago

Facebook launches Creator app for Live broadcasts

In a bid to attract video influencers and publishers, Facebook has finally launched the Creator app it promised in June at VidCon.

Premium
Programmatic to trade two-thirds of global display ads by 2019: Zenith
Premium
4 days ago

Programmatic to trade two-thirds of global display ...

Growth in the APAC region will come from focusing on premium inventory, the consolidation of DMPs and SSPs, and the focus on ROI, according to a new report from Zenith.

Premium
Google adds features to AdWords
Premium
Nov 17, 2017

Google adds features to AdWords

New options include building custom audiences based on intent, A/B testing and serving special deals without having to update ads.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins