Babar Khan Javed
Aug 25, 2017

Google Adwords adds keyword data visualization

In an effort to make Google products more accessible to new users, a keyword visualization tool has been rolled out onto the new version of Google AdWords that shows the most common keywords used by current site visitors.

Highlighting popular words and phrases that are used to find your business, the
Highlighting popular words and phrases that are used to find your business, the "Searches" card on Google AdWords will save advertisers time.

An update to Google AdWords that rolled out yesterday will allow advertisers to see which keywords are being used to find their businesses online.

Similar to a keyword visualization tools by MOZ, the update will allow advertisers to access a much more visually pleasing means of knowing which keywords, varied across brand and category, are driving traffic to their sites.

While the Google AdWords Keyword Explorer tool already allows this, the move is part of a wider set of steps by Google to allow anyone to understand and access its tools. Last month, a voice-based search was added to Google Analytics, allowing uncertified users to access data that may otherwise be too hard for them to find.

Just like voice-based search, the new update can only be found in the new version of Google AdWords, so interested users will have to upgrade by contacting their respective Google Partner agencies.

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