Faaez Samadi
Jul 17, 2017

Google: Engage brands "all the way to the checkout"

Google and Kantar TNS underscore how brands have the chance to engage consumers all through their purchase journey thanks to mobile, though being top of mind is still critical.

The rapid adoption of mobile search across Asia-Pacific means brands have more chances than ever to secure consumers during their entire path to purchase, according to Google’s inaugural study on the issue, in conjunction with Kantar TNS.

The report which surveyed 26,000 respondents across 17 industries in 14 APAC markets found that APAC consumers are consistently using online search as their preferred method of research before purchase, but also that the research continues throughout...

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