marketing

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Transformation, comms and crisis: Q&A with Commvault’s Bill Wohl
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10 hours ago

Transformation, comms and crisis: Q&A with Commvault’s Bill Wohl

INSIDE IN-HOUSE PR: Commvault’s chief communications officer discusses lessons from his time with HP, the relationship between comms and marketing, and the fun of working with B2B brands.

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Thai bank offers Pokémon Go insurance: Protection from 'huge and dangerous stampedes'
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11 hours ago

Thai bank offers Pokémon Go insurance: Protection from 'huge and dangerous stampedes'

A spate of accidents prompted Asia Insurance to launch a product to protect Pokémon Go players from themselves.

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CtrlShift enters new phase with leadership shuffle
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4 days ago

CtrlShift enters new phase with leadership shuffle

New management team at CtrlShift tasked with cementing company's position as an audience solutions company.

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Design cuts a direct line to the brain
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Aug 24, 2016

Design cuts a direct line to the brain

James Thompson discusses one of the few marketing tools that can override rational thought.

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Finding audiences: Not all location data are created equal
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Aug 23, 2016

Finding audiences: Not all location data are created equal

Location has levels of precision, and much of the data out there may not be up to marketers' expectations.

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Streaming has changed my life
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Aug 23, 2016

Streaming has changed my life

You're aware of binge watching and the video habits of 'streaming natives'. But have you really thought through what they mean, asks Kristian Barnes.

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