marketing

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Holograms make virtual mark on the world stage
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2 days ago

Holograms make virtual mark on the world stage

The technological equivalent of astral projection is finally here, allowing interaction with audiences and consumers across time and space—and even from beyond the grave.

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R/GA promises respectful disruption as it launches in Japan
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2 days ago

R/GA promises respectful disruption as it launches in Japan

The company sees an opportunity to upgrade traditional practices while learning from Japan and applying insights to other markets.

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The new normal: Voice search and the future of marketing
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4 days ago

The new normal: Voice search and the future of marketing

Though it complicates search marketing, adoption of voice search could be an excellent opportunity for brands, writes Luke Janich.

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Don't batch-and-blast away your brand
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4 days ago

Don't batch-and-blast away your brand

Email blasts can come back to bite you in today's customer journey.

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How excessive pitching fuels inefficiency in Japan’s ad industry
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May 19, 2017

How excessive pitching fuels inefficiency in Japan’s ad industry

A bit of restraint and longer-term thinking among clients could help fix advertising’s work-life balance problem.

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What brands should know about the new world order of media influence
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May 19, 2017

What brands should know about the new world order of media influence

The democratization of media platforms presents a significant challenge for brands; but marketers must beware of mistaking influence for celebrity.

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