INSIDE IN-HOUSE PR: Commvault’s chief communications officer discusses lessons from his time with HP, the relationship between comms and marketing, and the fun of working with B2B brands.
A spate of accidents prompted Asia Insurance to launch a product to protect Pokémon Go players from themselves.
New management team at CtrlShift tasked with cementing company's position as an audience solutions company.
James Thompson discusses one of the few marketing tools that can override rational thought.
Location has levels of precision, and much of the data out there may not be up to marketers' expectations.
You're aware of binge watching and the video habits of 'streaming natives'. But have you really thought through what they mean, asks Kristian Barnes.
Global Marketing Communications Executive/ Snr Executive Negotiable Hong Kong
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