marketing

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Singapore Tourism signs up with Lyft and Pandora
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5 hours ago

Singapore Tourism signs up with Lyft and Pandora

Destination-marketing partnerships support Singapore Airlines’ launch of non-stop flights between San Francisco and Singapore.

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Unilever plots in-house branded content division
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6 hours ago

Unilever plots in-house branded content division

Like Mondelez and PepsiCo, the CPG giant is taking control of its own editorial with U-Studio.

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Brands need to adapt to grab messaging-app opportunities: Forrester
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1 day ago

Brands need to adapt to grab messaging-app opportunities: Forrester

With more than 3 billion consumers spending time on messaging apps, brands are facing a whole new set of marketing opportunities and challenges, says research firm Forrester.

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In an age of disruption, what are we really disrupting?
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1 day ago

In an age of disruption, what are we really disrupting?

It's time for "disruption" to be consigned to the business world's overflowing bin of buzzwords, writes David Sable, the chief executive of Y&R.

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CMOs descend from their ‘Ivory Tower’
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2 days ago

CMOs descend from their ‘Ivory Tower’

Marketing chiefs are the vanguards of change in the blitz of market disruption, and they need to apply both the left and right brain to succeed.

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Pine-Sol targets YouTube users with 19 category-specific pre-roll spots
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2 days ago

Pine-Sol targets YouTube users with 19 category-specific pre-roll spots

In bid to expand perception, the brand and agency Critical Mass make clever use of Google data

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