The technological equivalent of astral projection is finally here, allowing interaction with audiences and consumers across time and space—and even from beyond the grave.
The company sees an opportunity to upgrade traditional practices while learning from Japan and applying insights to other markets.
Though it complicates search marketing, adoption of voice search could be an excellent opportunity for brands, writes Luke Janich.
Email blasts can come back to bite you in today's customer journey.
A bit of restraint and longer-term thinking among clients could help fix advertising’s work-life balance problem.
The democratization of media platforms presents a significant challenge for brands; but marketers must beware of mistaking influence for celebrity.
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