Brands are not creating robust mobile marketing strategies, because they’re relying on the two digital ad giants to do it all for them, according to IPG Mediabrands leaders.
Millions of dollars in spending on app advertising depends on last-click attribution, a model which has issues. But should it be finessed or replaced?
Slogans and mascots are the least of it: ‘nation-branding’ in Asia today has evolved into a complex, multifaceted game with mega prizes on offer for winners—and catastrophe for losers, writes Olivia Parker.
The challenge is creating a platform where the data from mobile, location and OOH speak the same language.
A marketing leader from Uber gives his personal view on the intersection of branding and politics.
In the first episode of our 'Campaign on Campaigns' video series, Pandora's VP of marketing for APAC explains why a non-localised campaign works just fine for Asia.
Senior Manager, International Marketing Negotiable Hong Kong – This is an international role with a focus in Asia, the fastest growth region in the world
Manager, Regional Retail Marketing Negotiable Hong Kong – This is an international role with a focus in Asia, the fastest growth region in the world
PR Manager Singapore
Translator - Immediate Start HK$25000.00 - HK$45000.00 per annum Hong Kong
Product Control (AP), 35k Start Immediately HK$30000 - HK$35000 per month Hong Kong
Simplified Copywriter HK$300000.00 - HK$360000.00 per annum Hong Kong Island, Hong Kong
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