marketing

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Two thirds of Asia ‘not delighted’ with digital experience: SAP
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3 hours ago

Two thirds of Asia ‘not delighted’ with digital experience: SAP

Research reveals Asia Pacific’s largest and best-known brands risk losing customers over poor digital experiences.

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More than buying razors: Why Unilever acquired Dollar Shave Club
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1 day ago

More than buying razors: Why Unilever acquired Dollar Shave Club

Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable. It's a recognition that the CPG market may have changed for good.

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3 tech companies that may advance location-based ads in China
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1 day ago

3 tech companies that may advance location-based ads in China

Despite smartphone ubiquity, location-aware marketing has not taken off in China. We look at the reasons why, and some companies that may change the picture.

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Pokémon Go or no: Should Asia’s brands catch ‘em all?
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1 day ago

Pokémon Go or no: Should Asia’s brands catch ‘em all?

Industry experts weigh in on the all-the-rage game and mobile AR in general. Read this before you decide what (if anything) your brand should do.

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The next generation of mobile ads will be user-centric
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2 days ago

The next generation of mobile ads will be user-centric

Developing effective advertising for the most intimate platform ever created requires a different mindset, writes Gavin Buxton of S4M.

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Webinar: Brands should focus on opportunities in these uncertain times
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Jul 20, 2016

Webinar: Brands should focus on opportunities in these uncertain times

Microsoft’s Andrew Pickup and Ogilvy PR's Andrew Thomas share tips on navigating a challenging business landscape.

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