marketing

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What do hip and religious Muslim women want?
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3 hours ago

What do hip and religious Muslim women want?

A JWT study on Muslim women in Malaysia and Indonesia shows that religion is a top priority, yet many do not shy away from embracing new trends.

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Unilever marketing boss Weed reveals 5C brand strategy
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3 hours ago

Unilever marketing boss Weed reveals 5C brand strategy

Framework intended to form backbone of brand strategies.

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Philips launches global marketing initiative 'Better me, better world'
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3 hours ago

Philips launches global marketing initiative 'Better me, better world'

The initiative is part of Philips' stated goal of improving the lives of 3 billion people each year by 2025.

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Oath's first campaign aims to showcase its brands and reach
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4 hours ago

Oath's first campaign aims to showcase its brands and reach

Global push includes Singapore, Hong Kong and Taiwan.

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Photos: CIMB Bank sponsors first Color Run Night in Singapore
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1 day ago

Photos: CIMB Bank sponsors first Color Run Night in Singapore

More than 9,000 runners participated in the inaugural night edition of The Color Run in Sentosa Saturday night, presented by CIMB Bank.

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CASE STUDY: How Circles.Life got Singapore to consider a new telco
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Sep 18, 2017

CASE STUDY: How Circles.Life got Singapore to consider a new telco

Circles.Life worked with VML to launch a 'daring' campaign that challenged consumers to question their existing mobile-data plans and their relationships with the established telcos.

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