marketing

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Self-assured women make waves in Asia
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10 hours ago

Self-assured women make waves in Asia

The shift in women’s self-image has never been more apparent, according to an ongoing global study by J. Walter Thompson, and marketers need to connect with this change.

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Real men play Barbie with their daughters
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10 hours ago

Real men play Barbie with their daughters

'Dads who play Barbie', for Mattel by BBDO San Francisco.

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Trumping the filter bubble
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4 days ago

Trumping the filter bubble

Just as Donald Trump mastered the echo chamber to land himself this presidential inauguration, marketers can use it to their advantage, says Michael Daley of DigitasLBi.

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The paradox of the solo Asian traveller
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Jan 19, 2017

The paradox of the solo Asian traveller

Solo adventurers want to interact and connect with strangers, but may feel reluctant to do so. Can brands help?

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Airline industry social-media trends and top content
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Jan 18, 2017

Airline industry social-media trends and top content

Engagement Meter: Unmetric provides the airline sector's top 10 recent posts, along with insights into social best practices for air-travel brands.

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Wordplay welcome in HK, but poor efforts will be pun-ished
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Jan 13, 2017

Wordplay welcome in HK, but poor efforts will be pun-ished

Hong Kong's creative community often takes advantage of the penchant for worldplay and homophonic puns in Cantonese--for better or for worse.

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