Come along on a shopping expedition in NYC to see how a young, wealthy Chinese man approaches luxury brands.
Carat's Clay Schouest shares a chilling vision of a future where machines make all choices—right down to your unmentionables.
The next stage of the technological revolution will see search engines that are able to identify any product on sight, and send consumers directly to a site where they can buy it.
Older consumers are a swiftly growing demographic across Asia. Marketers need to wake up to their spending power, and that they are just as dynamic as younger shoppers.
Proper standardised digital advertising guidelines don’t need to come at the expense of any stakeholders, says Rohit Dadwal of the APAC Mobile Marketing Association.
Campaign Asia-Pacific recently visited Manila and talked to two industry experts about how brands can succeed in such a cosmopolitan market.
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