marketing

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A day in the shopping life of a young affluent Chinese man
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3 hours ago

A day in the shopping life of a young affluent Chinese man

Come along on a shopping expedition in NYC to see how a young, wealthy Chinese man approaches luxury brands.

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Programmatic pants
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4 hours ago

Programmatic pants

Carat's Clay Schouest shares a chilling vision of a future where machines make all choices—right down to your unmentionables.

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Cyber seeing will soon be AI believing
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4 hours ago

Cyber seeing will soon be AI believing

The next stage of the technological revolution will see search engines that are able to identify any product on sight, and send consumers directly to a site where they can buy it.

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Shattering the over-60 stereotype
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1 day ago

Shattering the over-60 stereotype

Older consumers are a swiftly growing demographic across Asia. Marketers need to wake up to their spending power, and that they are just as dynamic as younger shoppers.

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KPIs vs standards: Mobile marketing in the new world
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1 day ago

KPIs vs standards: Mobile marketing in the new world

Proper standardised digital advertising guidelines don’t need to come at the expense of any stakeholders, says Rohit Dadwal of the APAC Mobile Marketing Association.

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The brand opportunity in the Philippines
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1 day ago

The brand opportunity in the Philippines

Campaign Asia-Pacific recently visited Manila and talked to two industry experts about how brands can succeed in such a cosmopolitan market.

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