marketing

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Are we representing the voice of the customer, or just stalking them?
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2 days ago

Are we representing the voice of the customer, or just stalking them?

A little less time with the data and a little more with the digital consumer goes a long way in building trust.

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WeChat opens its closed ecosystem for brands
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2 days ago

WeChat opens its closed ecosystem for brands

The new feature signals Tencent’s ambition to make WeChat an all-encompassing digital platform, connecting social media marketing, e-commerce, and payments.

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The end of agencies as we know them, and what to do now
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Jan 11, 2018

The end of agencies as we know them, and what to do now

Rei Inamoto offers some sound advice for advertising service providers that want to remain relevant.

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Go-Jek is in the time-selling business, says CMO
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Jan 4, 2018

Go-Jek is in the time-selling business, says CMO

Piotr Jakubowski lays out the marketing strategy for a brand that's grown ubiquitous in Indonesia.

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Duopoly dominance: Are marketers going to just accept it?
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Jan 2, 2018

Duopoly dominance: Are marketers going to just accept it?

It’s time for a more conscious marketer, one who thinks beyond the default options and asks these four questions to drive mobile-marketing outcomes.

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The year's most-read stories
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Dec 22, 2017

The year's most-read stories

Our listicle-based look back at the year in APAC marketing and communications concludes, with 2017's most-read Campaign content.

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