Destination-marketing partnerships support Singapore Airlines’ launch of non-stop flights between San Francisco and Singapore.
Like Mondelez and PepsiCo, the CPG giant is taking control of its own editorial with U-Studio.
With more than 3 billion consumers spending time on messaging apps, brands are facing a whole new set of marketing opportunities and challenges, says research firm Forrester.
It's time for "disruption" to be consigned to the business world's overflowing bin of buzzwords, writes David Sable, the chief executive of Y&R.
Marketing chiefs are the vanguards of change in the blitz of market disruption, and they need to apply both the left and right brain to succeed.
In bid to expand perception, the brand and agency Critical Mass make clever use of Google data
Account Executive/Account Manager 40,000-60,000HKD Singapore
Digital Account Director Singapore
Brand manager To be discussed Sheung Wan, Hong Kong
Business Development/ Account Manager Negotiable Singapore
Campaign Manager - Programmatic Negotiable Singapore
Communications Manager – Agency Negotiable Singapore
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