marketing

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Axe/Lynx's top marketer on helping men break out of the 'Man Box'
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1 day ago

Axe/Lynx's top marketer on helping men break out of the 'Man Box'

The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.

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Emotional data is not an oxymoron: Unruly's take on engagement
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Nov 8, 2017

Emotional data is not an oxymoron: Unruly's take on engagement

The ability to mine emotional information separates winning brands from losing ones, and will be even more crucial as tech develops, according to Unruly's global insight lead.

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9 checklist items for marketers engaging with performance partners
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Nov 7, 2017

9 checklist items for marketers engaging with performance partners

Tips for every stage of a campaign’s lifecycle can help marketers ensure they’re getting the most out of their partnerships.

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Connecting with Asian centennials
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Nov 2, 2017

Connecting with Asian centennials

Why brands should care about the next cohort after millennials, plus four strategy tips to think about.

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Does WeChat really deserve this much credit?
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Nov 1, 2017

Does WeChat really deserve this much credit?

When it comes to brand building and marketing, there is too much hype surrounding the 'everything app' that is WeChat.

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Today’s marketers: A 'lost generation'?
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Oct 30, 2017

Today’s marketers: A 'lost generation'?

Facebook's Reynold D’Silva sounds an alarm for mid- to senior-level marketers.

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