marketing

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Content marketing in a mobile-first world
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1 day ago

Content marketing in a mobile-first world

Yahoo's Rico Chan explains why getting your mobile messaging right is crucial for marketers in APAC.

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Forget 'celebrities' and embrace creative talent
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3 days ago

Forget 'celebrities' and embrace creative talent

VAMP’s Amy Luca believes Asia needs to break free from its focus on celebrities when it comes to influencer marketing.

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B2B: All the gear, no idea?
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4 days ago

B2B: All the gear, no idea?

Don’t forget about human creativity and insight in the avalanche of shiny new tools and platforms.

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Marketing to Japan's insecure generation
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Nov 28, 2016

Marketing to Japan's insecure generation

Having grown up online, young Japanese see their smartphones as an extension of their physical being, and follow an intricate etiquette governing social interaction.

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Emotion the key for marketers on Chinese social media
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Nov 28, 2016

Emotion the key for marketers on Chinese social media

Consumers in China are more interested in finding a personal connection than being talked at about price.

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Challenging times ahead for CMOs: Oracle survey
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Nov 25, 2016

Challenging times ahead for CMOs: Oracle survey

Marketers need more support as they transition from marketing and campaign management, to an era of customer experience, according to an Oracle survey.

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