marketing

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Fusing science and comms to create new markets at DSM
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2 days ago

Fusing science and comms to create new markets at DSM

Angelique Paulussen talks about the joys and challenges of 'issues marketing', and heading comms for an under-the-radar brand aiming for nothing less than changing the world.

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Forget content; convenience is king
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Feb 20, 2017

Forget content; convenience is king

Opportunity lies not in differentiation, but in how you market, sell, and put products and services in your customers’ hands.

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Love it or hate it, you can't stop Valentine's Day marketing
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Feb 14, 2017

Love it or hate it, you can't stop Valentine's Day marketing

Ad Nut brings you a chocolate box full of romantic gestures from Asia-Pacific and global brands.

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Hall of shame: More multicultural brand blunders
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Feb 9, 2017

Hall of shame: More multicultural brand blunders

It’s baffling how often even major companies continue to get their messages wrong.

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Reality check: It's time to rethink VR
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Feb 7, 2017

Reality check: It's time to rethink VR

Applications for VR, outside of gaming, are a long way off. And that's distracting us from the real-world potential of AR, writes Luke Janich.

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Today’s Tokyo is no 'Ghost in the Shell' techno-dystopia
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Feb 2, 2017

Today’s Tokyo is no 'Ghost in the Shell' techno-dystopia

Whether futuristic, quirky or cold, Western travellers’ perceptions of Tokyo haven’t changed much in the years between 'Lost in Translation' and this year's 'Ghost in the Shell'.

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