A little less time with the data and a little more with the digital consumer goes a long way in building trust.
The new feature signals Tencent’s ambition to make WeChat an all-encompassing digital platform, connecting social media marketing, e-commerce, and payments.
Rei Inamoto offers some sound advice for advertising service providers that want to remain relevant.
Piotr Jakubowski lays out the marketing strategy for a brand that's grown ubiquitous in Indonesia.
It’s time for a more conscious marketer, one who thinks beyond the default options and asks these four questions to drive mobile-marketing outcomes.
Our listicle-based look back at the year in APAC marketing and communications concludes, with 2017's most-read Campaign content.
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