Faaez Samadi
Apr 24, 2017

Mobile marketing means 'more than just Google and Facebook'

Brands are not creating robust mobile marketing strategies, because they’re relying on the two digital ad giants to do it all for them, according to IPG Mediabrands leaders.

L-R: Travis Johnson, Scott McBride

Brands are missing a huge opportunity by relying too heavily on Google and Facebook for their mobile marketing strategies rather than creating their own in tandem, said Travis Johnson, global president of mobile agency Ansible, a unit of IPG Mediabrands. 

Speaking at a briefing announcing the launch of Ansible Singapore, Johnson said brands were continuing their evolution into the mobile space, but that they are somewhat resting on their laurels.

Using...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Dentsu's trial nears conclusion with admission of guilt
Premium
1 day ago

Dentsu's trial nears conclusion with admission of guilt

The company ignored a culture of illegal overtime, the president has acknowledged.

Premium
Spikes Asia 2017: Innovation shortlist
Premium
2 days ago

Spikes Asia 2017: Innovation shortlist

The shortlisted entrants will present their work on the opening day of next week's festival.

Premium
Content and production network CreativeDrive Asia opens in Singapore
Premium
2 days ago

Content and production network CreativeDrive Asia ...

Former DDB Group Indonesia and Ogilvy RedWorks executive Dean Cloke named regional MD.

Premium
Podcasts: A sound investment for advertisers?
Premium
2 days ago

Podcasts: A sound investment for advertisers?

Asia's podcast market is still relatively immature—but may hold major advertising potential for brands that can navigate the hurdles.