Faaez Samadi
Apr 24, 2017

Mobile marketing means 'more than just Google and Facebook'

Brands are not creating robust mobile marketing strategies, because they’re relying on the two digital ad giants to do it all for them, according to IPG Mediabrands leaders.

L-R: Travis Johnson, Scott McBride

Brands are missing a huge opportunity by relying too heavily on Google and Facebook for their mobile marketing strategies rather than creating their own in tandem, said Travis Johnson, global president of mobile agency Ansible, a unit of IPG Mediabrands. 

Speaking at a briefing announcing the launch of Ansible Singapore, Johnson said brands were continuing their evolution into the mobile space, but that they are somewhat resting on their laurels.

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