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Google introduces voice based search within analytics
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Jul 20, 2017

Google introduces voice based search within analytics

Democratizing access, Google has launched a voice based interface for users of Google Analytics, lowering barriers to entry for those unqualified or unfamiliar with the system.

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Google: Engage brands
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Jul 17, 2017

Google: Engage brands "all the way to the checkout"

Google and Kantar TNS underscore how brands have the chance to engage consumers all through their purchase journey thanks to mobile, though being top of mind is still critical.

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The cannibalisation of organic search
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May 9, 2017

The cannibalisation of organic search

Advertisers are paying more and more for clicks that were once free, writes a partner at Gain Theory.

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Apple to launch Search Ads in ANZ
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Apr 20, 2017

Apple to launch Search Ads in ANZ

Developers in the UK, Australia and New Zealand will be able to advertise their apps within Apple's App Store's search function from next Tuesday (25 April).

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Unintentional searches can end up in more purchases: Study
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Nov 28, 2016

Unintentional searches can end up in more purchases: Study

Brands should make accidental online encounters a deliberate part of their strategy.

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Bing-ing it back in Asia: Search engine touts ad offerings
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Nov 24, 2016

Bing-ing it back in Asia: Search engine touts ad offerings

Steve Sirich, general manager of Bing Ads Marketing at Microsoft, talks about the future of search and Bing’s plans in Asia.

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