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Google redefines ‘top ads’
Google maintains that the update is purely definition-based and won’t impact calculation of ad performance metrics. The move comes as the tech giant revealed it blocked or removed over 5.5 billion ads in 2023 for violating its policies.
Will the data skills gap hinder marketers’ ability ...
A lack of data skills among marketing talent was identified as a top three issue for leveraging data to improve customer engagement by 52% of senior marketers in a UK survey.
Roblox expands advertising offering for brands with ...
To help advertisers create new revenue opportunities, the new ‘Roblox for Brands’ platform introduces new marketing tools for brands, along with updated brand suitability controls for the platform’s Ads Manager.
Google firms-up cookie phase-out timeline: 1% of ...
The initial phase-out in early next year means the time is now to prepare for the death of the cookie, as all website owners will soon meet an increased portion of Chrome users with third-party cookies disabled and be forced to respond.
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