Matt Sutton
Sep 14, 2016

APAC needs to catch up with the world on YouTube advertising

Adknowledge Asia's Matt Sutton looks at why advertisers in Asia should move toward more premium video content.

Matt Sutton

Second to Google, YouTube is one the most powerful search engines in the world.

As the undisputed king of personal entertainment platforms, YouTube is now a textbook, public forum, how-to guide, and most recently, the biggest opportunity to build a long-term relationship between brand and customer. As APAC’s mobile video advertising space gets louder, healthy scalable growth is overtaking quick conversions as a key business goal for brands.

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