Creating useful and effective content requires a very specific set of skills, writes Darcy Mitchell of iProspect Singapore.
CPG giant is also expected to sell off its spreads business in wake of failed Kraft Heinz takeover bid.
New platform will allow publishers to track the revenue value of their content in real time.
Dutch content agency says the rise of video plays right into its hands, and Asia’s mobile natives are the perfect target audience.
Brands across Asia-Pacific are learning to be subtle and to let content do the talking, but not all of them are game for complete anonymity.
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