Venture seeks to derive key cultural insights to better serve consumers across the globe.
Company creates two new units to offer brands and agencies bespoke video and creative services.
Creating useful and effective content requires a very specific set of skills, writes Darcy Mitchell of iProspect Singapore.
CPG giant is also expected to sell off its spreads business in wake of failed Kraft Heinz takeover bid.
New platform will allow publishers to track the revenue value of their content in real time.
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