Email article to a friend

Print this article

Neuroscience shows online-video ads more emotive than traditional TV: Vivaki

Advertisements displayed on online video platforms perform better than those on traditional TV, according to VivaKi's latest study on internet advertising effectiveness, mainly due to resentment of the long stretches of ads on TV that can go up to 5-minute segments. The study evaluated, ...

Articles older than 72 hours are available to subscribers only.

To see the full article,
you need to login or register.

or call +852 2122 5227
or email subscriptions@campaignasia.com

WHY SUBSCRIBE?

  • Unlimited access to www.campaignasia.com.
  • Full access to the historical archive of over 70,000 articles.
  • 10 print & 10 e-magazines a year, plus back issue access
  • Daily email news bulletins
  • iPad & iPhone subscription access via the apps
  • Regular supplements & reports
  • Notification of relevant regional events,
  • Up to 30% savings when buying the FULL package.
Activate MyCampaign Message
Customise MyCampaign Message
Username:
Password:
 |  Forgot your password?

New Register

Follow these simply steps to set up your My Campaign newsfeed and homepage highlights:

1. Set your My Campaign newsfeed by choosing your Market



2. What Expertise are you interested in?





3. Follow a brand or market:

Thank you