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Neuroscience shows online-video ads more emotive than traditional TV: Vivaki

Advertisements displayed on online video platforms perform better than those on traditional TV, according to VivaKi's latest study on internet advertising effectiveness, mainly due to resentment of the long stretches of ads on TV that can go up to 5-minute segments. The study evaluated, ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.