china

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The good and the bad of China brands
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9 hours ago

The good and the bad of China brands

We kick off a new short-video series, Marketing Masters, with Prophet's Tom Doctoroff discussing what Chinese brands do need to do better to succeed outside their home market.

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52 nude 'models' aim to raise breast-cancer awareness
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10 hours ago

52 nude 'models' aim to raise breast-cancer awareness

Breast cancer survivors can't appear in public exposed, but the Greek goddess Eos can.

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Programmatic conflict in China: Sociomantic points out kickback problem
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1 day ago

Programmatic conflict in China: Sociomantic points out kickback problem

Ivan Zhou from Sociomantic advocates for a 'right to audit' clause in programmatic contracts.

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How can staid German brands act more Chinese?
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4 days ago

How can staid German brands act more Chinese?

Process-oriented German brands may need to be more pliable to 'Chinese ways' of managing team structures, media relations and culture clashes, according to a recent survey.

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The biggest mistake brands make on Tmall: PwC
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May 18, 2017

The biggest mistake brands make on Tmall: PwC

Sixty-two percent of Chinese consumers use Tmall as a search and discovery engine for products, compared to 39 percent of global consumers who do the same on Amazon.

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Chloé Reuter’s career checklist: ‘I arrived in Shanghai with a suitcase and a dream’
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May 17, 2017

Chloé Reuter’s career checklist: ‘I arrived in Shanghai with a suitcase and a dream’

The founder and CEO of Reuter Communications, based in Shanghai and Hong Kong, relives her winding path to today’s success.

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