We kick off a new short-video series, Marketing Masters, with Prophet's Tom Doctoroff discussing what Chinese brands do need to do better to succeed outside their home market.
Breast cancer survivors can't appear in public exposed, but the Greek goddess Eos can.
Ivan Zhou from Sociomantic advocates for a 'right to audit' clause in programmatic contracts.
Process-oriented German brands may need to be more pliable to 'Chinese ways' of managing team structures, media relations and culture clashes, according to a recent survey.
Sixty-two percent of Chinese consumers use Tmall as a search and discovery engine for products, compared to 39 percent of global consumers who do the same on Amazon.
The founder and CEO of Reuter Communications, based in Shanghai and Hong Kong, relives her winding path to today’s success.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins