China is one of the first major markets to implement Ogilvy's new structure of a single-agency brand.
The activewear market is diversifying, making room for smaller brands hoping to capture an increasingly discerning group of Chinese consumers, for whom working out is less of an event and more of a lifestyle.
A lively panel debate about whether Chinese consumers are more disloyal than others kicked off the the Brand Summit China, held in Shanghai yesterday.
Many Chinese internet users have expressed their sympathy for Xiu.com and CEO Ji Wenhong on Weibo. “At least the company smuggles authentic goods,” said one.
Quality of fans and engagement set some KOLs apart from others in the crowded influencer-marketing space.
Marriott's Craig Smith on reaching half a billion Chinese travelers.
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