china
Media pitches in China decline in 2023: Ebiquity
TOP OF THE CHARTS: The latest analysis from Ebiquity on COMvergence reveals media pitch trends in 2023 and predictions for 2024.
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How businesses in China should balance prosperity and ESG
SPRG's Arthur Hagopian on the many benefits of ESG for Chinese businesses, and how they should adopt them.
Dentsu China's new CEO on transformation, talent, and looking beyond borders
Chun Yin Mak is spearheading a four-year business transformation amid the network's One Dentsu global rollout.
Beyond the Great Wall: Navigating global expansion for Chinese businesses
Chinese brands seeking success abroad must fully commit to brand building, stay flexible and take ESG seriously, says SPRG Beijing's strategy director.
How tech and brand support can help protect China’s stray animals
Despite the prevalence of digital campaigns to raise awareness about animal cruelty and suffering in the country, China still has a long way to go before it can move the needle on truly protecting its furry friends.
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