Only one-tenth of China's allergy sufferers will choose a nasal spray versus antihistamines or decongestants. Here's how Mediacom and GSK sniffed out a solution.
Jing Daily analyses the campaigns that worked, and a few that didn't.
Alipay and WeChat falter, but Hilton and Vivo excel in consistent and clear communication, according to a Siegel+Gale study.
There are no elephants in this office, but the spirit of the world's largest terrestrial mammal is shown in the spacious curvature of the bamboo-heavy design.
Identifying their convictions and sticking to them is something many of China's startups are failing to do. Carat's Ellen Hou gives a brand-building lesson.
BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.
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