china

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How GSK used Alibaba data to reach a new nasal-spray buyer
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2 days ago

How GSK used Alibaba data to reach a new nasal-spray buyer

Only one-tenth of China's allergy sufferers will choose a nasal spray versus antihistamines or decongestants. Here's how Mediacom and GSK sniffed out a solution.

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These WeChat campaigns won over 'Super Golden Week' luxury tourists
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2 days ago

These WeChat campaigns won over 'Super Golden Week' luxury tourists

Jing Daily analyses the campaigns that worked, and a few that didn't.

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Powerhouse Chinese brands lacking in simplicity: Survey
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Oct 10, 2017

Powerhouse Chinese brands lacking in simplicity: Survey

Alipay and WeChat falter, but Hilton and Vivo excel in consistent and clear communication, according to a Siegel+Gale study.

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Best places to work: Elephant Parade Beijing
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Oct 9, 2017

Best places to work: Elephant Parade Beijing

There are no elephants in this office, but the spirit of the world's largest terrestrial mammal is shown in the spacious curvature of the bamboo-heavy design.

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Chinese startups falling into trap of 'safe' branding
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Oct 4, 2017

Chinese startups falling into trap of 'safe' branding

Identifying their convictions and sticking to them is something many of China's startups are failing to do. Carat's Ellen Hou gives a brand-building lesson.

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Apple in China: When lucky number 8 doesn't guarantee prosperity
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Sep 26, 2017

Apple in China: When lucky number 8 doesn't guarantee prosperity

BRAND HEALTH CHECK: China observers weigh on on whether the iPhone 8/X can appreciably improve Apple's fortunes in China.

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