china

Premium
Ogilvy China shuffles leaders as part of 'Next Chapter' strategy
Premium
14 hours ago

Ogilvy China shuffles leaders as part of 'Next Chapter' strategy

China is one of the first major markets to implement Ogilvy's new structure of a single-agency brand.

Premium
Chinese consumers drive high-end 'athleisure' market, which is poised to overtake luxury
Premium
15 hours ago

Chinese consumers drive high-end 'athleisure' market, which is poised to overtake luxury

The activewear market is diversifying, making room for smaller brands hoping to capture an increasingly discerning group of Chinese consumers, for whom working out is less of an event and more of a lifestyle.

Premium
Consumer loyalty and growing individualism pose challenges: Brand Summit China
Premium
3 days ago

Consumer loyalty and growing individualism pose challenges: Brand Summit China

A lively panel debate about whether Chinese consumers are more disloyal than others kicked off the the Brand Summit China, held in Shanghai yesterday.

Premium
CEO of major Chinese ecommerce site arrested for smuggling luxury goods
Premium
3 days ago

CEO of major Chinese ecommerce site arrested for smuggling luxury goods

Many Chinese internet users have expressed their sympathy for Xiu.com and CEO Ji Wenhong on Weibo. “At least the company smuggles authentic goods,” said one.

Premium
KOLs in China: Tips and trends for WeChat and Weibo
Premium
4 days ago

KOLs in China: Tips and trends for WeChat and Weibo

Quality of fans and engagement set some KOLs apart from others in the crowded influencer-marketing space.

Premium
Watch: The lowdown on the Marriott-Alibaba joint venture
Premium
Aug 16, 2017

Watch: The lowdown on the Marriott-Alibaba joint venture

Marriott's Craig Smith on reaching half a billion Chinese travelers.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins