Ad fraud, data monetisation and AI data mining are among topics being tackled at this year's Data Marketing Analytics China forum, taking place in Shanghai today.
Company fills the role Jane Lin-Baden has retained since her appointment as APAC CEO last year and creates a group-level CCO spot.
In theory, an ad model like Facebook’s would not only benefit Tencent, but could mean more precise consumer targeting for luxury brands on WeChat.
The steampunk-inspired Reserve Roastery fills 2,700 square meters and is the second location of its kind, after one in the brand's hometown of Seattle.
Chinese millennials yearning for freedom and diversity are exploring blurred gender roles.
The biggest mistake brands can make is to assume that event planning in China is the same as everywhere else in the world.
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