Details on the exclusive content within the 2012 Asia's Top 1000 Brands ranking—and how to get access to it.
The Asia’s Top 1000 Brands report, produced by Campaign Asia-Pacific, is the region’s most anticipated top-of-mind brand study.
The complete ranking, which is available only to subscribers, identifies the top 1000 brands across the region based on consumer’s recall, desire to own, and intention to purchase. Presented in tabular format, the ranking is searchable and also includes adspend figures and agency partners for the top 100 brands.
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The July issue of Campaign Asia-Pacific contains 40+ pages devoted to the research. Highlights include country- and category-specific breakdowns and expert opinions on the trends affecting brands in the region. The July issue will be available soon, in its entirety, in e-book format, to subscribers only.
Throughout the month, the online home page for the Top 1000 Brands report will feature selections from the exclusive magazine content, as well as additional online-only items. These highlights will be freely available online for a limited time (and, like everything else on this website, available at all times to subscribers). Please check back often, and subscribe to our e-bulletins to make sure you don't miss anything.
The Asia’s Top 1000 Brands study is based on a survey conducted by Campaign Asia-Pacific and global information and insights provider Nielsen.
The survey was conducted online in 12 markets across Asia-Pacific (Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam), with 400 respondents surveyed in each market. Quotas were based on age, gender and monthly household income to be representative of the population.
Ranking of brands was ascertained based on responses to the below two questions as they related to 14 major categories (alcohol, financial services, automotive, retail, restaurants, food, beverage, consumer electronics, computer hardware, computer software, courier services, media and telecommunications, travel and leisure, and household and personal care) and 73 sub-categories.
Question 1: “When you think of the following category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in this category.”
Question 2: “Apart from the best brand that you entered, which brand do you consider to be the second best brand in the category?”