Jolene Otremba
Jul 5, 2012

ASIA'S TOP 1000 BRANDS: Samsung takes No. 1 spot in exclusive consumer research

ASIA-PACIFIC - Korean giant Samsung has come out as the No. 1 brand in the Campaign Asia-Pacific 2012 Asia’s Top 1000 Brands report, co-produced with global information and insights provider Nielsen.

Rounding out the top five in the exclusive Asia's Top 1000 Brands report are Apple, Sony, Nestlé and Panasonic, in that order. Industry experts agreed that Samsung can attribute its success to being highly visible and innovative in the retail environment as it continues to invest heavily in marketing and advertising that pursues old and new markets.

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