Analysis Marketing
Jolene Otremba
Jul 18, 2012

ASIA'S TOP 1000 BRANDS: The complete 2012 ranking

ASIA-PACIFIC - Asia's Top 1000 Brands, produced by Campaign Asia-Pacific along with global information and insights provider Nielsen, includes not only the Top 1000 list but also adspend figures and agency relationships for each of the top 100 brands.

ASIA'S TOP 1000 BRANDS: The complete 2012 ranking

 

Rank Brand 2011 Rank Ad Spend Agencies
China India Japan APAC
1 Samsung 2 147,061 218,875 64,814 866,255 BBDO, Cheil, DDB, Dentsu, Grey, Isobar,iProspect, Leo Burnett, SMG
2 Apple 6 294,854 1,773 136,716 514,283 Dentsu, Isobar, OMD, TBWA
3 Sony 1 224,258 106,291 466,191 876,626 DDB, Carat, Dentsu, Draftfcb,Euro RSCG,Grey, iProspect, Isobar, JWT, M&C Saatchi, McCann, Mindshare, OMD, Y&R, ZenithOptimedia
4 Nestle 9 262,773 22,618 70,966 445,655 Dentsu, JWT, Maxus, Mindshare, M&C Saatchi, TBWA, ZenithOptimedia
5 Panasonic 3 45,233 89,574 264,715 468,025 BBDO, DDB, Dentsu, Euro RSCG, JWT, Posterscope, Vizuem, ZenithOptimedia
6 Canon 5 431,611 23,285 89,129 702,223 BBDO, Cheil, DDB, Dentsu, Grey, JWT, Leo Burnett, Mindshare,Ogilvy, SMG
7 LG 4 31,722 127,878 36,830 403,767 Grey, MEC, Mindshare, MRM, Posterscope
8 Nike 10 168,763 4,915 13,907 202,491 Dentsu, Grey, JWT, Leo Burnett, Mindshare, Wieden+Kennedy
9 Chanel 30 203,756 122 65,510 321,044 MEC,Ogilvy, Y&R
10 Adidas 12 128,296 8,051 15,260 178,494 Carat, Cheil, DDB, Dentsu, Isobar, McCann, PHD, Posterscope, SMART, TBWA
11 Gucci 81 19,974 227 15,671 59,658 Dentsu, Grey, Vivaki
12 Starbucks 15 1,910 - 1,499 6,355 BBDO, Y&R
13 Google 8 131 7,818 40,802 53,023 BBH, Carat, DDB, Dentsu, Maxus, McCann, M&C Saatchi, PHD, SMG
14 Toshiba 20 46,095 65,521 111,583 239,112 Dentsu, Maxus, Mindshare, JWT, ZenithOptimedia
15 Johnson & Johnson 114 250,037 137,510 80,211 544,457 BBDO, Carat, DDB, Dentsu, Euro RSCG,Grey, Isobar, iProspect, JWT, McCann, OMD
16 Coca-Cola 13 473,245 26,940 246,092 809,504 BBH, Dentsu,Euro RSCG, Grey, Isobar, JWT, Leo Burnett,M&C Saatchi, McCann, MEC, Momentum, MRM, Ogilvy, Posterscope, SMG, Y&R
17 Lotte 23 5,270 3,727 87,460 212,710 BBDO, Dentsu, Maxus, OMD,
18 Hewlett-Packard 7 18,611 45,522 46,274 134,233 BBDO, DDB, Dentsu,Euro RSCG, JWT, Maxus, McCann, Momentu, OMD, PHD
19 McDonald's 11 683,732 20,919 146,243 1,077,800 DDB, Dentsu, Leo Burnett, Mindshare, OMD, SMG, TBWA
20 Meiji 43 1,079 81 149,571 158,516 Dentsu, Mindshare, SMG
21 Facebook 17 - 578 - 2,114 Dentsu,
22 Yahoo 18 1,272 4,655 583,159 595,916 Dentsu,Grey, Leo Burnett, Mindshare, MRM, SMG
23 Honda 19 2,309 56,224 148,359 398,560 BBDO, Carat, Dentsu, Draftfcb, Grey, Isobar, Maxus, OMD, Vizeum, ZenithOptimedia
24 Calvin Klein 115 344 808 2,376 11,730 Grey, Maxus, ZenithOptimedia
25 Nokia 28 54,179 177,573 281 278,619 Carat,Euro RSCG, Isobar, JWT, Maxus, Posterscope,Y&R
26 Microsoft 21 18,663 14,528 70,584 129,576 Cheil, Dentsu, Euro RSCG,Grey, Isobar, JWT, MEC, SMG, Y&R
27 Maggi 22 352 40,476 25 56,111 Maxus, McCann, Mindshare, ZenithOptimedia
28 Nikon 25 209,919 19,209 32,881 334,280 Cheil, Dentsu,Grey, Isobar, JWT, Maxus, Posterscope, Vizeum
29 L'Oreal 53 1,905,129 54,179 23,867 2,142,461 Carat, Cheil, DDB, Dentsu, Euro RSCG, iProspect, JWT, Maxus, McCann, Mindshare, Posterscope, TBWA, Y&R, ZenithOptimedia
30 Sharp 27 60,558 11,698 79,955 171,069 Dentsu, Euro RSCg, Grey, Maxus, Mindshare, PHD, Posterscope
31 Dove 31 636,113 159,641 50,307 911,396 Dentsu,Grey, JWT, Mindshare, Ogilvy
32 Armani 126 11,995 145 17,261 44,227 Dentsu, ZenithOptimedia
33 Lipton 76 46,736 100,263 22,566 195,662 DDB, Dentsu, Mindshare, PHD
34 Hitachi 26 7,863 16,631 72,434 134,735 Dentsu, Mindshare,Posterscope, Y&R
35 Shiseido 55 23,272 1 218,156 270,709 BBDO, Carat, Dentsu, Grey, JWT, Maxus
36 Pizza Hut 437 412,082 9,143 18,678 490,134 Bates, Dentsu, Euro RSCG, Isobar, JWT, M&C Saatchi, McCann, MEC, Mindshare, PHD
37 Louis Vuitton (LV) 123 31,462 1,874 27,036 76,080 Dentsu,Isobar, JWT, Leo Burnett, Mindshare, Ogilvy, ZenithOptimedia
38 Christian Dior 66 242,131 810 40,058 327,513 Dentsu, Isobar, TBWA
39 Watsons 61 10,043 - - 70,660 BBDO, DDB, Dentsu,Grey, Isobar, JWT, MEC, Mindshare, OMD, ZenithOptimedia
40 VISA 52 27,853 5,689 42,314 106,613 BBDO, Dentsu,Grey, OMD, TBWA
41 Nescafé 33 115,092 14,704 38,343 225,986 Dentsu, Maxus, Mindshare, ZenithOptimedia
42 Air Asia 58 1,113 3,891 886 29,906 Dentsu, Maxus, Mindshare, ZenithOptimedia
43 Yamaha 38 1,387 30,160 35,738 95,076 Carat, Dentsu, Leo Burnett, Maxus, Posterscope
44 Cadbury 34 55,563 326,973 57,431 469,518 Carat, DDB,Grey, JWT, McCann, Mindshare, Ogilvy
45 Philips 57 108,997 27,132 10,196 186,338 Carat, Dentsu, Euro RSCG, Isobar, JWT, Ogilvy, Posterscope,
46 Wrigley's (Doublemint/ Arrow) 87 287,603 5,337   319,991 BBDO,
47 Colgate 16 620,197 188,146 9,424 937,367 Bates, McCann, MEC, Y&R
48 Pampers 56 643,970 33,903 15,296 719,171 Dentsu, Euro RSCG, Isobar, SMG
49 7-Eleven 14 111 - 98,811 148,934 Carat, Dentsu, Isobar, Leo Burnett, Maxus,OMD, Posterscope
50 FedEx 69 19,873 3,857 9,907 56,049 BBDO, Dentsu, Grey, JWT, OMD
51 Huggies 68 34,104 36,974 - 90,496 Mindshare, Ogilvy
52 Citibank 65 1,532 6,679 9,792 132,300 Dentsu, McCann, MEC, MRM
53 Shell 39 8,371 11,172 3,095 54,416 JWT, Leo Burnett, Maxus, Mindshare,
54 Bridgestone 51 38,357 7,653 74,226 131,877 BBDO, DDB, Dentsu, JWT, OMD, ZenithOptimedia
55 Rolex 42 31,671 12,762 4,661 71,883 Dentsu,JWT, Mindshare, Ogilvy
56 Nivea 62 259,345 16,636 42,711 391,616 Carat, Draftfcb,Euro RSCG, Isobar, Dentsu, McCann, MEC,OMD, Posterscope, Vizeum
57 HSBC 64 20,833 11,196 3,296 161,565 Bates, Isobar,JWT, Maxus, Mindshare
58 Heineken 83 17,660 238 15 31,063 Bates, Carat, DDB,Grey, JWT, Maxus, Mindshare, OMD, SMG, ZenithOptimedia
59 Häagen-Dazs 48 20,992 113 29,606 57,971 Bates, Dentsu, JWT, Mindshare, TBWA
60 Playstation 29 12 8,362 30,326 48,018 Dentsu, OMD, TBWA
61 Kentucky Fried Chicken (KFC) 24 1,346,623 16,901 68,980 1,537,407 BBDO, Dentsu,Grey, Isobar, Maxus, McCann,MEC, Mindshare, Momentum, Ogilvy,
62 DHL 40 44,168 13,967 15,369 100,031 BBDO, Dentsu,JWT, MEC, Mindshare,
63 Dell 50 25,192 54,266 64,107 165,412 Grey, Mediacom,
64 Nintendo 46 3 - 128,771 146,023 Carat, Dentsu,
65 Mitsubishi 35 48,379 2,455 42,700 165,861 Carat, Dentsu, Grey, Isobar, JWT, MEC, OMD, PHD, Posterscope, ZenithOptimedia
66 Heinz 106 21,943 118,458 189 149,382 DDB, Mindshare,OMD, TBWA, Y&R
67 Kellogg's 82 157 51,681 12,948 107,556 Dentsu, Isobar, JWT, Mindshare, SMG, Integer
68 Mentos 305 18,207 14,632 5,859 43,302 BBH, Carat, Dentsu, Isobar, SMG, ZenithOptimedia
69 Olay 99 1,605,755 57,871 - 1,757,570 BBDO, Euro RSCG,Grey, SMG,
70 MasterCard 79 308 6,874 3,050 21,788 Dentsu,Grey, McCann,
71 Lancomé 91 385,998 61 26,357 501,497 Carat, Isobar, Maxus, Mindshare, ZenithOptimedia
72 SK-II 86 360,340 - 43,770 552,520 Dentsu, Euro RSCG, iProspect, Isobar, Leo Burnett, SMG
73 Twitter 60 - 141 250 433  
74 Pedigree 180 1,527 4,818 8,909 24,666 BBDO, Dentsu, OMD, SMG, TBWA
75 Epson 36 953 7,602 79,343 96,220 DDB, Dentsu,Grey, Mindshare
76 BMW 49 177,585 10,638 85,979 335,641 Carat, Dentsu, Euro RSCG, Grey, Isobar, Leo Burnett, Mindshare, Ogilvy, PHD, Posterscope, Vizeum,Y&R, ZenithOptimedia
77 Prada 348 8,588 - 9,941 28,223 Dentsu, Maxus,
78 Pocari Sweat 71 214 - 11,229 23,301 Dentsu, Maxus, Mindshare,
79 Michelin 45 61,864 2,908 1,991 73,274 MEC, Mindshare, TBWA
80 Uni-president 37 217,182 - - 230,847 Carat, Dentsu, Draftfcb,Grey, Isobar, JWT, Maxus,Mindshare, Posterscope, ZenithOptimedia
81 Burberry 344 6,850 414 22,017 42,678 BBH, Dentsu,
82 Johnnie Walker 128 66,536 3,345 673 78,352 Bates,BBH, Dentsu, Ogilvy, SMG,
83 Pepsi 32 180,137 30,237 18,962 253,057 BBDO, DDB, Dentsu, Maxus, Mindshare, JWT, OMD, PHD, TBWA, Y&R
84 Kao 72 36,549 - 686,891 755,504 BBDO, Dentsu, McCann, OMD, PHD, SMG< ZenithOptimedia
85 Evian 101 1,846 - 4,252 6,769 Dentsu, Evian,
86 Panadol 534 1,991 - - 95,859 Grey
87 Gatorade 80 42,958 270 - 48,447 DDB, Maxus, Mindshare, TBWA
88 Estée Lauder 157 388,009 127 32,841 512,637 Dentsu, MEC, OMD
89 Toyota 41 239,330 66,461 252,578 735,202 Dentsu,Euro RSCG,Grey, Isobar, McCann, OMD, ZenithOptimedia
90 Nissin 67 45 6,842 68,756 77,858 Dentsu, Mindshare
91 Tesco 96 1,574 - - 34,783 Grey, Leo Burnett, OMD, ZenithOptimedia
92 Lux 47 578,409 63,250 74,239 733,660 Dentsu, JWT, Mindshare, PHD
93 Xbox 95 26 19 17,177 25,644 Dentsu, McCann
94 Quaker 135 12,713 7,320 - 45,194 BBDO, Maxus, Mindshare, MEC, OMD, PHD
95 Coffee Bean 225 - - - 231  
96 Tiffany & Co. 192 12,709 - 16,012 46,153 BBDO, Carat, Dentsu, Ogilvy, Posterscope, Wieden+Kennedy
97 Pantene 54 729,528 73,372 83,326 952,998 BBDO, Dentsu, Euro RSCG, Isobar, SMG
98 Pringles 291 - - - 417 Grey,
99 Reebok 129 78 6,016 24,728 37,996 Carat,Dentsu,Grey, Isobar, M&C Saatchi, McCann,
100 Cartier 162 41,254 789 18,747 91,181 Dentsu, Leo Burnett, SMG
101 Tropicana 164         BBDO, DDB, OMD, Maxus,
102 Dutch Lady 167          
103 Dumex 219          
104 Morinaga 109          
105 Pioneer 214          
106 Whiskas 426          
107 Jetstar 138          
108 Sanyo 88          
109 Singapore Airlines 75          
110 Lay's 130          
111 Goodyear 134          
112 Hilton 104          
113 100 Plus 108          
114 Cerelac 579          
115 Mamy Poko 155          
116 Bvlgari 248          
117 American International Assurance (AIA) 74          
118 Acer 70          
119 HTC 100          
120 Prudential (UK) 142          
121 Giant 244          
122 IBM 154          
123 Ralph Lauren 201          
124 Daikin 84          
125 Carrefour 170          
126 Electrolux 237          
127 Whirlpool 98          
128 Head & Shoulders 85          
129 Guardian 118          
130 Hennessy 596          
131 Lenovo 121          
132 Chivas 333          
133 Amul 89          
134 Sunkist 229          
135 Wall's 93          
136 Minute Maid 193          
137 Clinique 158          
138 Blackberry 145          
139 FamilyMart 63          
140 Casio 94          
141 Levi's 659          
142 Baskin Robbins 120          
143 Ferrero Rocher 73          
144 Shangri-La 235          
145 Pond's 166          
146 Lee Kum Kee 127          
147 Cathay Pacific 105          
148 Gillette 817          
149 Puma 137          
150 Intel 682          
151 Sony Ericsson 107          
152 NTUC FairPrice 97          
153 Mead Johnson 427          
154 Mercedes-Benz 59          
155 Dunlop 175          
156 Sunsilk 103          
157 Hugo Boss 332          
158 Fujitsu 117          
159 MSN 266          
160 Hush Puppies 408          
161 Carlsberg 136          
162 Paracetamol New Entry          
163 Thai Airways 139          
164 Swarovski 694          
165 Apollo 304          
166 Mentholatum New Entry          
167 Nestea 412          
168 Attack 297          
169 Olympus 146          
170 Vodafone 112          
171 Extra 147          
172 Guess 464          
173 Zara 488          
174 Clarks 299          
175 BATA 169          
176 Wyeth 473          
177 Sensodyne 255          
178 Virgin 151          
179 Garnier 149          
180 Lion 144          
181 Sugus 420          
182 Friskies 804          
183 Bioré 386          
184 Bose 359          
185 Tylenol New Entry          
186 Boots 762          
187 Maxims 143          
188 Haier 102          
189 Seiko 92          
190 Calbee 471          
191 Sheraton 349          
192 Kenwood 733          
193 Kikkoman 455          
194 Sprite 234          
195 Darlie 44          
196 Oral B 459          
197 Standard Chartered Bank (SCB) 189          
198 Suntory 148          
199 AXA 335          
200 Breeze 110          
201 Dettol 156          
202 Omo 267          
203 MasterKong 78          
204 Caltex 111          
205 Maybelline 322          
206 Omega 122          
207 Tong Ren Tang New Entry          
208 Harley Davidson 133          
209 Asus 140          
210 JVC 141          
211 Orion 382          
212 KoKo Krunch (Nestle) 839          
213 Walmart 457          
214 Esso 113          
215 Big Bazaar 184          
216 Crocodile 436          
217 Neutrogena 497          
218 TGI Friday's 592          
219 Surf 281          
220 Vaseline 493          
221 Oishi 294          
222 Tiger Beer 195          
223 China Mobile 183          
224 Suzuki 119          
225 IndoMie 530          
226 Twinings 896          
227 Nongshim 200          
228 Timberland 633          
229 Twisties 503          
230 Burger King 194          
231 Big C 699          
232 Sizzler 794          
233 ING 522          
234 Aquarius 379          
235 Tiger Airways 178          
236 Close up 425          
237 Hershey's 161          
238 Powerade 263          
239 Jimmy Choo 847          
240 Perrier 469          
241 Dynamo 340          
242 Coles 125          
243 Bank of China 168          
244 Hyatt 259          
245 Aquafina 533          
246 Jet Airways 453          
247 Siemens 190          
248 Mobil 450          
249 UPS 177          
250 Guinness 782          
251 Abbott 431          
252 Jack Daniel's 919          
253 Budweiser 444          
254 Petronas 303          
255 Palmolive 153          
256 Emirates 251          
257 Schweppes 413          
258 Namyang 307          
259 Halls 416          
260 Milo 627          
261 Boss 409          
262 7-Up 570          
263 Lindt 160          
264 Kingfisher 116          
265 China Southern Airlines 351          
266 Ferrari 405          
267 Circle K 132          
268 Del Monte 368          
269 Subway 269          
270 Rejoice 150          
271 Tag Heuer 241          
272 Grand Hyatt 726          
273 Nestum 742          
274 Pepsodent 376          
275 Fanta 516          
276 Ritz Carlton 625          
277 Rolls Royce 583          
278 Remy Martin 857          
279 H&M New Entry          
280 Godiva 276          
281 Kookmin Bank (KB) 174          
282 Chupa Chups 499          
283 Tide 527          
284 Dove (Chocolate) 185          
285 Avon 220          
286 Anlene 389          
287 Gatsby 1000          
288 Ariel 339          
289 Marriott 557          
290 American Express 381          
291 Hermès 546          
292 Giordano 731          
293 Old Town 245          
294 Biotherm 341          
295 Japan Airlines (JAL) 231          
296 Jusco 306          
297 Magnolia 314          
298 Maybank 172          
299 China Eastern Airlines 397          
300 Revlon 317          
301 Audi 278          
302 Singtel 196          
303 Citizen 218          
304 Yves Saint Laurent (YSL) 564          
305 Spritzer 404          
306 Meiji (Milk Powder) 519          
307 Manulife 528          
308 Brother 257          
309 G2000 206          
310 Vidal Sassoon 331          
311 F&N 238          
312 Mama 186          
313 Fisher & Paykel 254          
314 MAC 468          
315 Alpo New Entry          
316 Maeil 316          
317 Foremost 403          
318 M&M's 346          
319 Korean Air 197          
320 Outback 325          
321 Porsche 714          
322 Lacoste 640          
323 The Body Shop 243          
324 Haitai 293          
325 Lifebuoy 606          
326 Mango (MNG) 734          
327 Sponsor 355          
328 Qantas 199          
329 Shinhan bank 210          
330 Wei Chuan 182          
331 Esprit 879          
332 Café De Coral 280          
333 Versace 763          
334 Purina New Entry          
335 Cesar 960          
336 Donna Karan (DKNY) 486          
337 Tipco 383          
338 Toblerone 672          
339 E-Mart 652          
340 Kodak 324          
341 Dairy Farm 329          
342 Mr.Muscle 870          
343 Seoul Milk 205          
344 Hyundai (Motors) 90          
345 Four Seasons 441          
346 Motorola 434          
347 Salvatore Ferragamo 485          
348 Fernleaf 722          
349 Tsingtao 171          
350 Decolgen New Entry          
351 Maxwell House 369          
352 Moccona 262          
353 Nine West 887          
354 Yokohama 256          
355 Charles & Keith 883          
356 EMS 648          
357 Swatch 315          
358 Swensen's 179          
359 Royal Canin New Entry          
360 Nok Air 296          
361 Adobe 209          
362 Mister Potato 873          
363 Asiana 203          
364 Matsumoto Kiyoshi 501          
365 Naver 181          
366 Lotteria 211          
367 Life Insurance Corporation of India (LIC) 252          
368 Baidu 165          
369 Ice Mountain 719          
370 Scholl 865          
371 Marigold 131          
372 Clear 586          
373 Hankook 246          
374 Domino's 671          
375 Dentyne 440          
376 Pokka 301          
377 Malaysia Airlines 163          
378 Asahi 223          
379 Softbank 366          
380 Kawasaki 285          
381 Chow Tai Fook 271          
382 Sina 900          
383 Dairy Farmers 576          
384 S26 541          
385 Uniqlo 922          
386 Telstra 217          
387 Air India 477          
388 Myojo 491          
389 Mr. Juicy 378          
390 SK telecom 207          
391 Shokubutsu 375          
392 Big Babool 632          
393 Kissan 358          
394 China Unicom 343          
395 Drypers 553          
396 Jeju Air 476          
397 Fruit Tree 542          
398 Chunghwa Telecom (CHT) 239          
399 Golden Mountain 465          
400 Woolworths 233          
401 Industrial & Commercial Bank of China Asia (ICBC Asia) 240          
402 Taj Mahal (Tea) 832          
403 Gerber 921          
404 GS Caltex 356          
405 M-Sport 937          
406 Ballantine's 711          
407 Fab 287          
408 Great Eastern 319          
409 Martell 744          
410 TNT 443          
411 ICICI Bank 215          
412 Peel fresh 707          
413 Manning's 347          
414 Nissan 249          
415 Cheil Jedang (CJ) 371          
416 Carrier 415          
417 Boh 417          
418 Ben & Jerry's 446          
419 Kumho 354          
420 Minere 758          
421 Advance Info Service (AIS) 265          
422 Cafe Coffee Day 264          
423 Volvic 520          
424 PTT 224          
425 Commonwealth 447          
426 Wellcome 124          
427 Mos Burger 226          
428 Poh Kong 573          
429 CPC (China) 261          
430 Holiday Inn 602          
431 Post 604          
432 CIMB Bank 350          
433 Bacardi 994          
434 Kit Kat 614          
435 Amway 279          
436 ANA 191          
437 Aura 620          
438 Tanishq 595          
439 Pigeon 968          
440 Novotel 837          
441 NTT 198          
442 Maxis 284          
443 Imperial Hotel 863          
444 Airwaves 353          
445 My Dog New Entry          
446 ICICI Prudential 563          
447 Arrow 708          
448 Pirelli 777          
449 DTAC 274          
450 Cosmed 345          
451 Pacific Coffee 277          
452 Coco pops New Entry          
453 Compaq 460          
454 Hill's New Entry          
455 Bing 188          
456 Jack'n Jill 677          
457 Airtel 221          
458 Moutai 610          
459 Park n shop 204          
460 Fuji 330          
461 Nespray 634          
462 QQ 668          
463 Thai Life Insurance 585          
464 Habib Jewels 567          
465 Arnott's 859          
466 Samyang 298          
467 China Life 521          
468 Crystal Jade 549          
469 Bangchak 608          
470 Unity Pharmacy 787          
471 Gloria Jeans 392          
472 Ducati 650          
473 Priceline 786          
474 Kirin 173          
475 Development Bank of Singapore (DBS) 213          
476 KTF 230          
477 Pro Sweat 866          
478 Black Canyon 646          
479 Bally 391          
480 MK suki 419          
481 POSB 429          
482 Bisleri 334          
483 Berri 445          
484 Daily Juice New Entry          
485 Beat 629          
486 Royce' / Royce 942          
487 Boryung pharmacist New Entry          
488 SEGA New Entry          
489 Kuroneko Yamato 212          
490 Chungjungwon 761          
491 Miwon 727          
492 Bharat Petroleum Corporation Limited (BPCL) 617          
493 Fuji (Restaurant chain) 948          
494 Chemist Warehouse 881          
495 Chow Sang Sang 402          
496 Volkswagen 550          
497 Trident 808          
498 Pentax 559          
499 Korea Express 470          
500 3 385          
501 Glico 327          
502 StarHub 323          
503 Dairy Milk 680          
504 Malee 342          
505 Indian Oil Corporation (IOCL) 435          
506 State Bank of India (SBI) 216          
507 Smirnoff New Entry          
508 Nongfu Shan Quan 318          
509 Wai Wai 321          
510 Norton 789          
511 Lakme 288          
512 Taiwan Beer 247          
513 Peninsula 500          
514 Shinramyun 482          
515 Dolce & Gabbana (D&G) 736          
516 British Petroleum (BP) 258          
517 Kopitiam 308          
518 Mei Ri C 959          
519 Horlicks New Entry          
520 Top Ramen 495          
521 Chiclet 587          
522 Takeda New Entry          
523 Absolut 698          
524 NEC 228          
525 Homeplus 597          
526 The Pizza Company New Entry          
527 Bangkok Bank 295          
528 Bang & Olufsen (B&O) New Entry          
529 Taj 336          
530 Siam Commercial Bank (SCB) 202          
531 Westinghouse 292          
532 VIPS 410          
533 Kagome 507          
534 Optus 289          
535 85 degree 483          
536 Kasikorn Bank 253          
537 Inter-Continental 759          
538 Mandarin Oriental 826          
539 Smith's 812          
540 Longines 513          
541 Jianlibao New Entry          
542 BabyLove New Entry          
543 Wangsteak 636          
544 Aeon 390          
545 Van Houten 432          
546 Linux 803          
547 Eukanuba New Entry          
548 SF Express 400          
549 pauls 489          
550 Y.E.S Mineral Water 624          
551 Thai Post 578          
552 Wantwant 703          
553 SK (Jewellery) 273          
554 Kumkang 250          
555 GS 25 282          
556 Lawson 272          
557 Rado 774          
558 M-150 New Entry          
559 UBC Coffee 653          
560 Pxmart 746          
561 Yum Yum 569          
562 Maidong 577          
563 McDowell’s New Entry          
564 Kimball 825          
565 Masterfood 565          
566 Xu Fu Ji 526          
567 kaspersky New Entry          
568 Nurofen New Entry          
569 Singha 268          
570 Celcom 395          
571 Oriental 743          
572 Xerox New Entry          
573 Dreyer's 461          
574 Titan 270          
575 Amoy 514          
576 Care Pet New Entry          
577 Mr. Brown 328          
578 The Bank of Tokyo-Mitsubishi UFJ (MUFG) 418          
579 Honey star (Nestle) New Entry          
580 Royal Host New Entry          
581 Belle 721          
582 T-cat 433          
583 White Rabbit 555          
584 Tissot 508          
585 Sagawa 373          
586 H-TWO-O 581          
587 LinkedIn New Entry          
588 Gree 393          
589 Ricoh 956          
590 Enfa 590          
591 Kymco 463          
592 Top 580          
593 Onnuri New Entry          
594 Firefly 462          
595 Regency New Entry          
596 Patek Philippe 582          
597 Mother Dairy 396          
598 AXE 741          
599 Ford 362          
600 SYM 454          
601 Max Factor 688          
602 Bubble Yum 775          
603 Mandom New Entry          
604 Hai Tian 547          
605 Daum 309          
606 Royal 961          
607 Clairol Herbal Essences 670          
608 China Airlines 227          
609 Nippon Oil Corporation (NOC, ENEOS) 380          
610 Hang Seng Bank 320          
611 Daphne New Entry          
612 Cathay Life 467          
613 ASO 554          
614 Crest 424          
615 Mazda 538          
616 Lactogen New Entry          
617 Cold Stone 806          
618 Lexus 560          
619 AAMI 603          
620 Fuji Xerox New Entry          
621 Lucozade 656          
622 Korea Post 478          
623 Chilsung Cider 535          
624 Coffee Club 845          
625 Oracle New Entry          
626 Café Amazon 966          
627 Danone New Entry          
628 Denny's New Entry          
629 Takaful 675          
630 Fantastic 841          
631 Snow Brand 506          
632 Michael Hill 929          
633 Mengniu 159          
634 Golden Circle 658          
635 Safeguard 531          
636 IndiGo 611          
637 Bear Brand 504          
638 CPC (Taiwan) 187          
639 Bonaqua 669          
640 Esquire 609          
641 Air China 364          
642 Wuliangye 657          
643 Perioe 589          
644 UCC 352          
645 EVA Air 357          
646 Iams New Entry          
647 Koikeya 927          
648 Elizabeth Arden 644          
649 Kwality 394          
650 Nissay 494          
651 Amcal 818          
652 Hui Yuan 480          
653 Kose 623          
654 China Pacific Insurance (CPIC) 545          
655 Kenzo New Entry          
656 Doutor 406          
657 Sapporo 716          
658 Protex 749          
659 Wakodo 928          
660 SK 273          
661 Mirinda 827          
662 Jin Air 877          
663 Iriver 511          
664 New Balance 875          
665 Cass 399          
666 Café Bene 788          
667 Raymonds 869          
668 Ito-en 621          
669 PosLaju 566          
670 Hacks 661          
671 Dairy Queen 651          
672 Fountain 801          
673 Ranbaxy Laboratories Limited (RLL) New Entry          
674 JCB 509          
675 Mamee 638          
676 Formosa Petrochemical 407          
677 HITE 338          
678 Kinley 747          
679 Peters 442          
680 Cha Li Won 666          
681 Kimlan 510          
682 Sanitarium 783          
683 AU 422          
684 Natural Confectionary Company 849          
685 Lexmark 706          
686 Hogs Breath 970          
687 Uncle Toby 861          
688 Saizeriya 954          
689 York 544          
690 Regal 537          
691 Kuang-Chuan 311          
692 Blue Moon 855          
693 Yoshinoya New Entry          
694 Reliance (RIL) 384          
695 Allen's 539          
696 Haldiram 626          
697 Macleans 423          
698 Jim Beam New Entry          
699 San Miguel 643          
700 Go Air New Entry          
701 Creative 601          
702 Saewookkang New Entry          
703 Maruchan 740          
704 Gusto 525          
705 Northface New Entry          
706 Parle 756          
707 Me-O New Entry          
708 KLIM 815          
709 Oksusu Tea 654          
710 HL 479          
711 Farex New Entry          
712 Hero Honda 490          
713 Ping An Insurance 310          
714 Woodland 642          
715 Bosch 674          
716 Yili 236          
717 Frooti 950          
718 Center Fresh 936          
719 Pro Plan New Entry          
720 Wei Lih 723          
721 Kelvinator 360          
722 Ghana 421          
723 Asience 962          
724 Blue Girl 622          
725 IGA 466          
726 Kinmen Kao Liang 971          
727 Volvo 613          
728 Blue Dart 551          
729 Kowloon Dairy 456          
730 Sunstar 647          
731 Fair and Lovely 649          
732 Streets 619          
733 Tung Lok 784          
734 Merries 665          
735 Hubba Bubba 770          
736 Taster's Choice 989          
737 Cold Storage 377          
738 Shoppers Stop New Entry          
739 Idemitsu 641          
740 Sulwhasoo 635          
741 Coach New Entry          
742 Doll 449          
743 Snugglers New Entry          
744 Barista Lavazza (India) 372          
745 Real 438          
746 Anna Sui 686          
747 Bru 286          
748 Sansui 987          
749 Midea 313          
750 Wanjashan 798          
751 Revive isotonic 949          
752 Columbia New Entry          
753 BenQ New Entry          
754 Chang Beer 729          
755 Life 718          
756 Paos 543          
757 Lao Feng Xiang New Entry          
758 17 Tea 725          
759 Air Busan New Entry          
760 Leo 730          
761 Florsheim 930          
762 IT 977          
763 DHC 548          
764 Asics 779          
765 UHA Mikakuto 904          
766 Yanjing 735          
767 Shanghaojia 760          
768 Continental 690          
769 Hey Song 367          
770 PAL 941          
771 Pet Pet New Entry          
772 Aekyung 2080 388          
773 Hungry Jack's 496          
774 M1 414          
775 AXE (Detergent) 660          
776 Firestone New Entry          
777 Weet-bix New Entry          
778 Sugi New Entry          
779 Kanebo 401          
780 Poh Heng 822          
781 SpiceJet Airlines 558          
782 Prouds 860          
783 GUM 898          
784 Heaven & Earth 951          
785 Onkyo New Entry          
786 Doggyman New Entry          
787 Koka 637          
788 Denon 872          
789 Fubon 365          
790 Bosomi New Entry          
791 Moony New Entry          
792 Bulla 754          
793 Ali Café 876          
794 Wahaha 593          
795 Clinic 474          
796 Li Ning 502          
797 Nan Shan 552          
798 Mister Donut 980          
799 Zhonghua 705          
800 Ceat 594          
801 Pascall New Entry          
802 Teco 363          
803 Liby 739          
804 S-oil 616          
805 C.C. Lemon New Entry          
806 Goon New Entry          
807 Ochaen 792          
808 China-SSS 572          
809 Kia 370          
810 Overseas China Banking Corporation (OCBC) 361          
811 P.C. Chandra New Entry          
812 Shen Tong 695          
813 Tops 630          
814 Coffee World New Entry          
815 Bonia 717          
816 Timex 681          
817 Boomer 710          
818 Kewpie New Entry          
819 DTDC 724          
820 Hyundai Logiem 780          
821 Luk Fook 709          
822 Nexen New Entry          
823 Wacoal New Entry          
824 Angelinus 600          
825 Swipe 923          
826 Winia New Entry          
827 Spencer 571          
828 Pears 702          
829 Voltas 852          
830 99 Speedmart 981          
831 Vita 300          
832 Dentiste 934          
833 Kuaike New Entry          
834 Nikka New Entry          
835 Chemmart New Entry          
836 Cintan 618          
837 Little Swan 575          
838 Fila 691          
839 Mizuno 655          
840 HCL New Entry          
841 Top man / Top Shop 701          
842 Rin 785          
843 Bajaj 411          
844 Caring New Entry          
845 Amore Pacific 452          
846 Apple Sidra New Entry          
847 Simpson 829          
848 Morewater 757          
849 Taka Jewellery New Entry          
850 Unicharm New Entry          
851 China Trust 232          
852 General 824          
853 Madras Rubber Factory (MRF) 326          
854 Silverstone New Entry          
855 Capico 862          
856 Xiaonei / Renren 439          
857 Birdy New Entry          
858 Yuan Tong Express 764          
859 China Merchants Bank 242          
860 Maruti 428          
861 Kaixin001 588          
862 Kodomo New Entry          
863 Videocon 524          
864 Fair And Handsome 953          
865 Bull-Dog 512          
866 Godrej 487          
867 Aqua New Entry          
868 Super Coffee Mix 771          
869 Oberoi 813          
870 Anerle New Entry          
871 United Overseas Bank (UOB) 337          
872 HDFC Bank 290          
873 Lao Bai Xin New Entry          
874 Tully's 906          
875 Pertamina New Entry          
876 Lee Hwa 752          
877 Shilla 536          
878 Konka 819          
879 Barista (Taiwan) 823          
880 Victor 790          
881 Holden 532          
882 Happy Bath 887          
883 Yeo Hiap Seng (YEO) 607          
884 XIAO-MEI New Entry          
885 Fossil 990          
886 Pantaloons New Entry          
887 Otsuka Seiyaku New Entry          
888 Supau 260          
889 La New 605          
890 Terry White 920          
891 Heart Beat 958          
892 Saijo Denki New Entry          
893 Hainan Airlines 842          
894 Danggimeori 768          
895 Soo Kee (SKJ) 944          
896 GreenMax New Entry          
897 Nutri Grain New Entry          
898 Zipel 458          
899 Myspace 505          
900 Herron New Entry          
901 Chum New Entry          
902 Tao Ti 374          
903 Sindoricoh New Entry          
904 Thums Up 969          
905 Sinopec 222          
906 Alfred Dunhill 591          
907 JK Tyre New Entry          
908 Toyo Tire New Entry          
909 Ole New Entry          
910 Aigo 903          
911 Transcend New Entry          
912 Dongsuh 704          
913 Pon Pon 561          
914 Zanussi 720          
915 HiPP New Entry          
916 C-Store New Entry          
917 100 Pipes New Entry          
918 Mixi 517          
919 Nate 899          
920 Hanjin 475          
921 Superbubble 738          
922 Dusit 765          
923 Telkomsel New Entry          
924 Xiao Ba Wang New Entry          
925 Milkis New Entry          
926 Dine New Entry          
927 Solo New Entry          
928 NET New Entry          
929 Khao Shong 697          
930 Cyworld 472          
931 Liushen New Entry          
932 Mitsuya Cider 867          
933 Salz 796          
934 Grand Sport New Entry          
935 Pulsar New Entry          
936 King's Creameries New Entry          
937 Ba Wang 684          
938 Popeyes Chicken & Biscuits New Entry          
939 IFB 821          
940 Lego New Entry          
941 Elastine 728          
942 360 New Entry          
943 Elcanto 745          
944 Cowon New Entry          
945 cow-soap 748          
946 Tatung 312          
947 Millers New Entry          
948 Garuda Indonesia New Entry          
949 Ask.com New Entry          
950 Chi Mei 907          
951 FBT New Entry          
952 TIN TIN New Entry          
953 Aoyama 683          
954 Kingsoft New Entry          
955 Cheers 302          
956 Modenas / Kriss New Entry          
957 Buy the Way New Entry          
958 Ministop New Entry          
959 TCL 712          
960 Stamford New Entry          
961 TVS 769          
962 Zhenkungfu 868          
963 Sohu New Entry          
964 Owl New Entry          
965 Lane Crawford New Entry          
966 Digi 481          
967 Cheng Shin New Entry          
968 Anta New Entry          
969 Sealer New Entry          
970 Rinso New Entry          
971 red rooster New Entry          
972 Tata 448          
973 Hyosung 892          
974 77 772          
975 Kirks New Entry          
976 Matsusei 639          
977 Fairwood 498          
978 Goo New Entry          
979 ABC New Entry          
980 Da Da 932          
981 Onida 678          
982 Daelim 909          
983 Bank Central Asia (BCA) New Entry          
984 Hi5 814          
985 Kyocera New Entry          
986 Inkel New Entry          
987 Fast Track New Entry          
988 Fortune (OTC) New Entry          
989 Skyworth New Entry          
990 108 Shop New Entry          
991 Trigem 854          
992 Mae Khong New Entry          
993 Plurk New Entry          
994 Meizu New Entry          
995 Dopod New Entry          
996 Alfamart New Entry          
997 Friendster 793          
998 Sanook New Entry          
999 Changhong New Entry          
1000 K2 New Entry          

 

 

Methodology

The Asia’s Top 1000 Brands study is based on a survey conducted by Campaign Asia-Pacific and global information and insights provider, Nielsen.

The survey was conducted online in 12 markets across Asia-Pacific (Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam), with 400 respondents surveyed in each market. Quotas were based on age, gender and monthly household income to be representative of the population.

Ranking of brands was ascertained based on responses to the below two questions as they related to 14 major categories (alcohol, financial services, automotive, retail, restaurants, food, beverage, consumer electronics, computer hardware, computer software, courier services, media and telecommunications, travel and leisure, and household and personal care) and 73 sub-categories.

Question 1: “When you think of the following category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in this category.”

Question 2: “Apart from the best brand that you entered, which brand do you consider to be the second best brand in the category?”

 

In collaboration with
Nielsen
 
Supported by
BBC    BBCNews       bloomberg       CBS       Dowjones       FocusMedia       FT
 
hdtMEDIA       MiaoZhen       Newsweek       PRNewswire       SMRT       SCMP
 
SPH       Starcom       StarHub       RenRen       CAAC
 
 

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AKQA brings in Nobuhiro Arai as its new Tokyo ECD

1 AKQA brings in Nobuhiro Arai as its new Tokyo ECD

Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

2 Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

Deloitte's Dorothy Peng on why she left adland for consultancy work

3 Deloitte's Dorothy Peng on why she left adland for consultancy work

Pepsi unveils new logo and identity; colours 120 markets in electric blue

4 Pepsi unveils new logo and identity; colours 120 markets in electric blue

2024 Event Marketing Awards winners revealed

5 2024 Event Marketing Awards winners revealed

Move and win roundup: Week of April 8, 2024

6 Move and win roundup: Week of April 8, 2024

Dentsu China's new CEO on transformation, talent, and looking beyond borders

7 Dentsu China's new CEO on transformation, talent, and looking beyond borders

‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

8 ‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age

Forbes ‘mistakenly’ ran MFA site for years

9 Forbes ‘mistakenly’ ran MFA site for years

Dyson China ends partnership with Mindshare, hands media duties to Publicis

10 Dyson China ends partnership with Mindshare, hands media duties to Publicis

Related Articles

ASIA'S TOP 1000 BRANDS: Samsung takes No. 1 spot in exclusive consumer research
Jul 5, 2012
Jolene Otremba

ASIA'S TOP 1000 BRANDS: Samsung takes No. 1 spot in ...

Asia's Top 1000 Brands 2021
Jul 19, 2021
Staff Reporters

Asia's Top 1000 Brands 2021

Leaps and dives: The biggest brand moves in Asia's Top 1000 Brands
Jul 19, 2021
Matthew Miller

Leaps and dives: The biggest brand moves in Asia's ...

Asia's Top 1000 Brands: Compare by category in every APAC market
The Information
Jul 15, 2020
Staff Reporters

Asia's Top 1000 Brands: Compare by category in ...

Just Published

Amazon CEO Andy Jassy on using AI to win over consumers and growing as an ads business
17 hours ago
Joseph Arthur

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

James Hawkins steps down as PHD APAC CEO
19 hours ago
Shawn Lim

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

Formula 1 Shanghai: A watershed event for brand sponsors
19 hours ago
Gavin Hadley

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

Whalar Group appoints Neil Waller and James Street as co-CEOs
23 hours ago
Brandon Doerrer

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.