The first survey the WFA has conducted on the topic since 2009 revealed that media rebates are still an essential part of the media trading landscape in many key markets and that marketers need to push for transparency in this area.
Media rebates in China highest in Asia-Pacific: WFA
ASIA-PACIFIC - China has the highest media rebate levels in Asia-Pacific, followed by Indonesia, the Philippines and India, according to a survey by the World Federation of Advertisers (WFA).
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