wfa

Premium
Are you the world's best marketer?
Premium
Sep 18, 2017

Are you the world's best marketer?

The World Federation of Advertisers, in partnership with Campaign, is on the hunt for the world's top marketer.

Premium
Tiffany's modern take on engagement around engagements
Premium
Sep 13, 2017

Tiffany's modern take on engagement around engagements

The jewellery brand's APAC VP of marketing and communications explains how celebrations are the key to its Asian success.

Premium
Brands' integrated briefs on rise but still not enough for agencies
Premium
Apr 20, 2017

Brands' integrated briefs on rise but still not enough for agencies

Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind.

Premium
Listening to mothers
Premium
Feb 22, 2017

Listening to mothers

Social listening is giving Kimberly-Clark a better understanding of the rewards and anxieties of motherhood, explains Rahul Asthana.

Premium
Facebook's video screwup: A tipping point for brands to be more discerning?
Premium
Sep 28, 2016

Facebook's video screwup: A tipping point for brands to be more discerning?

Facebook’s video miscalculation underscores the need for independent verification, a focus on view quality and platform diversification, experts say.

Premium
Digital is critical to putting people first
Premium
Sep 13, 2016

Digital is critical to putting people first

If you don’t understand digital then you shouldn’t be in marketing, writes Visa's Nicki Kenyon.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins