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Brands' integrated briefs on rise but still not enough for agencies
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Apr 20, 2017

Brands' integrated briefs on rise but still not enough for agencies

Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind.

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Listening to mothers
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Feb 22, 2017

Listening to mothers

Social listening is giving Kimberly-Clark a better understanding of the rewards and anxieties of motherhood, explains Rahul Asthana.

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Facebook's video screwup: A tipping point for brands to be more discerning?
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Sep 28, 2016

Facebook's video screwup: A tipping point for brands to be more discerning?

Facebook’s video miscalculation underscores the need for independent verification, a focus on view quality and platform diversification, experts say.

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Digital is critical to putting people first
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Sep 13, 2016

Digital is critical to putting people first

If you don’t understand digital then you shouldn’t be in marketing, writes Visa's Nicki Kenyon.

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Sam Ahmed named APAC chair of WFA CMO Forum
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Jul 18, 2016

Sam Ahmed named APAC chair of WFA CMO Forum

MasterCard marketing head to chair invite-only forum.

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Mobile ad-blocking has invaded Asia and it's here to stay
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Jun 10, 2016

Mobile ad-blocking has invaded Asia and it's here to stay

Digital practitioners in Asia corroborate the findings of new research showing the region accounts for 93 percent of ad-blocking browser usage.

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