Weed, who becomes the first marketer to take the newly created prize, was voted for by 36% of the 6,000-strong public vote across the marketing industry.
For clients to see agencies as true business partners, we need to see meaningful commitments on both sides, built on transparency, openness, access and fair remuneration.
All six shortlisted CMOs have been revealed. Vote now for World Federation of Advertisers Global Marketer of the Year.
The World Federation of Advertisers has shortlisted six CMOs to compete for its inaugural Global Marketer of the Year award.
The World Federation of Advertisers, in partnership with Campaign, is on the hunt for the world's top marketer.
The jewellery brand's APAC VP of marketing and communications explains how celebrations are the key to its Asian success.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins