Global brands are sending out more integrated briefs to pitch than three years ago but agencies say there are still too many briefs with specific channels or outputs in mind.
Social listening is giving Kimberly-Clark a better understanding of the rewards and anxieties of motherhood, explains Rahul Asthana.
Facebook’s video miscalculation underscores the need for independent verification, a focus on view quality and platform diversification, experts say.
If you don’t understand digital then you shouldn’t be in marketing, writes Visa's Nicki Kenyon.
MasterCard marketing head to chair invite-only forum.
Digital practitioners in Asia corroborate the findings of new research showing the region accounts for 93 percent of ad-blocking browser usage.
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