Jenny Chan 陳詠欣
Apr 7, 2016

Watch: Car chat with creative hot-shop Jimmy+Amber

SHANGHAI - It has been almost three months since Jimmy Lam (林俊明) settled down at Leo Digital Network (利欧数字网络) as its new group chief creative officer, while co-launching 'Jimmy+Amber' with Amber Liu under the same network. Campaign asks the duo, on their way to the airport for an annual retreat, how things are working out.

In this dual-language video interview, Lam and Liu (刘阳, CEO of Amber Communications as well as vice president of Leo Digital Network) answer three questions:

  • 0:18 Liu: How normal conservatism in agency M&A doesn't apply to Leo Digital Network, and a brief acquisition update.
  • 0:50 Liu: How the '+A' hot-shop platform is designed to work, and its plans beyond China.
  • 2:30 Lam: Why multi-national 4A agencies "make you juggle so many balls until you drop one", and why a smaller hot-shop of up to 50 people is best for great creativity.

You might also like:

Jimmy Lam resurfaces with plan to command 'respect and fear'

Campaign 中国

Just Published

2 hours ago

Twitter resurrects tweets from stars that brought ...

Twitter says: 'If you can dream it, tweet it.'

3 hours ago

Samsung shows where to look for a real gaming ...

WATCH: The film by BBH takes you down a rabbit hole, literally.

3 hours ago

Essence names Tim Irwin as new global COO

Irwin previously lead EMEA for the agency and will be succeeded by Ryan Storrar.

12 hours ago

‘We can’t just copy-paste elements from the West’: ...

Chair of the newly launched DEI committee Charu Srivastava discusses localising the DEI agenda, the importance of holistic change beyond policy, and why inclusive agencies can be a magnet for talent.