Jenny Chan 陳詠欣
Apr 7, 2016

Watch: Car chat with creative hot-shop Jimmy+Amber

SHANGHAI - It has been almost three months since Jimmy Lam (林俊明) settled down at Leo Digital Network (利欧数字网络) as its new group chief creative officer, while co-launching 'Jimmy+Amber' with Amber Liu under the same network. Campaign asks the duo, on their way to the airport for an annual retreat, how things are working out.

In this dual-language video interview, Lam and Liu (刘阳, CEO of Amber Communications as well as vice president of Leo Digital Network) answer three questions:

  • 0:18 Liu: How normal conservatism in agency M&A doesn't apply to Leo Digital Network, and a brief acquisition update.
  • 0:50 Liu: How the '+A' hot-shop platform is designed to work, and its plans beyond China.
  • 2:30 Lam: Why multi-national 4A agencies "make you juggle so many balls until you drop one", and why a smaller hot-shop of up to 50 people is best for great creativity.

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