Byravee Iyer
Dec 18, 2014

Toot touts underwear with full package of endurance tests

JAPAN - Giggling is inevitable due to the jiggling in this ballsy product-demonstration video, which touts the design benefits of Toot, a men’s underwear brand in Japan.

Client: T-Play's Toot brand, which boasts of a huge selection of original sexy men’s underwear including bikinis, boxers, thongs and swimwear.

Agency: Saatchi & Saatchi Fallon Tokyo

Market: Japan

Campaign scope:  Online video (above), transit station posters and a website replete with extra film clips as outrageous as the video itself.

Press release quote: "To humorously demonstrate Toot’s clever design, the agency created a video titled ‘Best Position Experiment’ where a model wearing Toot briefs is subjected to over-the-top 'tests' to measure just how well Toot 'keeps it all together.""

Comments: What did we just watch? Our pick for most outrageous position is the guy strumming the model’s underwear like a guitar. What's yours? 


Client: T-Play Co.,Ltd
Agency: Saatchi&Saatchi Fallon Tokyo
Creative Director/Copy writer: Yoshishige Takei
Art Director: Kenji Moriuchi
Designer: Keisuke Hara
Interactive Planner/Account Executive: Tomoko Araki
Film Production: P.I.C.S.Co.,Ltd
Producer: Hajime Kohama
Production Manager: Rina Funatsu
Director: Kazuma Ikeda


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