Campaign India Team
Mar 30, 2023

Shahrukh Khan and Vijay Deverakonda reveal the correct way to drink Thums Up

Watch the ad films conceptualised by Ogilvy here.

Thums Up has rolled out a campaign featuring actors Shahrukh Khan and Vijay Deverakonda.
 
Conceptualised by Ogilvy, the campaign consists of two films, one in Hindi and one for South India. It shows Khan and Deverkonda at a film set. In the Hindi film, Khan reveals that the true taste of Thums Up comes when one drinks it directly from the glass bottle. The film for South India follows a similar narrative but sees Deverakonda play the lead.
 


Tish Condeno, senior category director, sparkling flavorus, Coca-Cola India and Southwest Asia, said, “Thums Up is India’s very own homegrown brand and we are thrilled to bring forth the experience of relishing our chilled beverage with power-packed toofan from returnable glass bottles. The campaign featuring our favourite Shahrukh Khan and southern superstar Vijay Deverakonda resonates with the brand’s ideology of experiencing thunder from a chilled returnable glass bottle.”
 
Ritu Sharda, chief creative officer, Ogilvy India (North), said, “Thums Up is the strongest drink in the market, and the whole act of SRK and Vijay Deverakonda grabbing a Thums Up glass bottle from the chiller, and just having it straight up felt raw and strong. Also, that pop sound of the crown flying off, watching the fizz rise up like a storm, the feel of the cold rim against your lips, and the thundering taste, of course, all adds to the Thums Up experience in a glass bottle, and we wanted you to experience that. Those of us who have had a chance to drink from the glass bottle, perhaps know that feeling, but for a whole new generation of Thums Up lovers, who still don't know, here's the truth - Thums Up peene ka mazza glass mein nahin, glass se aata hai."

 

Source:
Campaign India

Related Articles

Just Published

13 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

13 hours ago

OpenAI inks multi-year content deal with News Corp

The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.

13 hours ago

Agency Report Card 2023: Initiative

Losing long-term client Carlsberg is a blow for the agency, and Initiative has tried to mitigate the losses with solid employee initiatives.

14 hours ago

Global indie media rankings: PMG and Cossette lead ...

Big single wins for Australia's Nunn Media and Howatson+Co helped them place 3rd and 11th respectively.