Fisherman's Friend | Adakah anda kuat berlakon? | Malaysia

Conceived by Fisherman’s Friend and its interactive marketing agency Arachnid, the campaign combines the target audience’s active digital social life and its love for local celebrities. It features multi-talented comedian, writer, director Afdlin Shauki and engages consumers to create branded content through showing off their own acting talent online.
 
Consumers can shoot themselves acting out any number of quirky scenarios provided on www.kuatberlakon.com, and are then encouraged to upload the video(s) to YouTube and the URLs to the campaign’s website.
 
 
Credits:
Project Adakah anda kuat berlakon?
Client Fisherman’s Friend
Creative agency Arachnid Malaysia
Creative directors Brian Leong, Tang Wai Hoong
Art director Hatim Azizan
Copywriter Justine Lee
Exposure Online