Ad Nut
Dec 18, 2019

DDB Australia builds burnt Christmas tree for bushfire victims

Installation in busy part of Sydney aims to raise money for those who lost homes through the Red Cross.

Ad Nut can think of nothing worse than a bush or forest fire ravaging swathes of the countryside, destroying homes for people and animals alike.

For many who have suffered losses, this Christmas season is not very festive and the folks at DDB Australia wanted to do something about it.

After a quick brainstorm about a week ago, the team decided to help drive donations with a poignant reminder to assist those whose holidays would not be so jolly this year.

They quickly mobilised to set up a 'Burnt Christmas tree' art installation in Sydney's Wynyard Park made up of pieces of bush-fire-ravaged items including wood and branches and destroyed property like a child's bicycle along with remnant metal implements and materials.  

Visitors to the tree this week can make donations to the Red Cross through QR codes placed there, or from the redcross.com.au/tree website, where you can also listen to audio stories of those who survived the bushfires. 

Related Articles

Just Published

2 days ago

Behind Spotify's new Southeast Asia campaign

EXCLUSIVE: Campaign talks to Jan-Paul Jeffrey, Spotify’s head of marketing, on the streamer's latest regional campaign for Indonesia, Thailand and Philippines.

2 days ago

Tech MVP 2022: Sunil Naryani, Dentsu

MOST VALUABLE PROFESSIONAL: Chief product officer Sunil Naryani has been instrumental in elevating the product offerings from Dentsu and driving radical collaborations across market product leaders.

2 days ago

Why purposeful creativity is more important than ...

Why do we still rush to come up with a once-in-a-lifetime brilliant stroke of genius that had zero impact on anyone’s life or business, and then proudly stand on a stage receiving accolades for our achievements? MediaMonks' APAC ECD ponders this question and more.

2 days ago

Here's Google's plan to to help advertisers manage ...

David Temkin, senior director of product management, ads privacy and user trust at Google, who is leading the charge on preserving ad targeting and measurement while tracking restrictions loom, discusses these shifts.