Aiming to raise awareness of the Mamia brand, the campaign kicked off last Sunday with TV, print, catalogue and online advertising across Kidspot, Mother Baby and Birth websites.
The agency said the biggest challenge in creating the campaign was to come up with an insightful but powerful idea around babies with a fresh approach. The team shot the ad in two days, with 12 different babies, and picked the best four faces.
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events