Ad Nut
Mar 6, 2015

Ad Nut: Funny 'freeze frames' and grumpy old wives

Ad Nut brings you good and bad ads from all over. This week, work for Geico, Always, Volkswagen, Hotels.com and many more.

Ad Nut gathers ads from anywhere in the world—work the editors here aren't planning to cover themselves. Once a week, Ad Nut presents the latest collection here for your viewing pleasure. Because Ad Nut loves you.

Above: North American auto insurer Geico and The Martin Agency released a series of ads (the window above will play them all) that make fun of pre-roll ads by being so short that they're over by the time the 'skip' button appears. The joke on top of the joke is that many of them continue long after that, but with the initial 'freeze frame' in place. Hilarity ensues. (Via Campaign US)

 

For International Women's Day, P&G's Always brand continues its 'Like a girl' effort with a positive followup to the sobering original video from last June. (Via Campaign UK)

 

Also for International Women's Day, Women's Aid and WCRS in the UK created a digital billboard showing a woman whose face is bruised from an assault. Thanks to face-recognition technology, the more people look at the billboard, the more her face heals. (Via Campaign UK)

 

Some very funny 'Bleachable moments', for Clorox by DDB California. Details and two more ads on Campaign US.

 

'On the road' for Delta by W+K New York. Is Ad Nut alone in finding this remarkably xenophobic? (Via Campaign US)

 

Volkswagen takes on 'old wive's tales' about diesel engines using...old wives. By Deutsch LA. See details and another spot on Campaign US.

 

'Poem' for Cancer Research UK's Race for Life, by Mother. (Via Campaign UK)

 

Smart makes tiny cars that are well-suited to Hong Kong's crowded streets. OgilvyOne HK got acclaimed local illustrator Jonathan Jay Lee to create artwork for the brand's showrooms. The work accentuates the narrow streets by using reverse perspective to mess with your mind.

 

Ad Nut can barely understand what these women are saying, but the idea still seems cool. According to Campaign UK, they're discussing a Channel 4 TV show from the night before, as part of a campaign that's going to run through the rest of the year. The work, by an agency called The Outfit, takes its cue from Gogglebox.

 

Australia car company Holden ran some kind of speed-dating competition to promote a new vehicle in this campaign by Urban.

 

Here's some drool material for the supercar fans. 'Power: A beautiful thing', for McLaren's 675LT by VCCP. (Via Campaign UK)

 

Captain Obvious for Hotels.com by CP+B. (Via Campaign US)

 

'The most colourful cricket experience', for Sony India by Hakuhodo Precept (via Campaign India)

 

'Champions' for Acquire Learning of Australia by We Are Vanguard

 

That's all for now. Ad Nut will be back next week with more chestnuts. Please check out The Work section for Asia-specific ads, and follow Campaign Asia-Pacific on Facebook and Twitter (@CampaignAsia) to see more good stuff throughout the week.

 

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