5 Gum | The 5 Feed | Australia

The challenge, according to a creative spokesperson at Clemenger BBDO involved in the campaign’s development, is to connect with young people who increasingly demand digital involvement and greater creativity; “an audience that is seeking, sharing and remixing culture.”

The agency has developed The 5 Feed, a social platform that invites the public to download and remix works from commissioned Australian designers, artists and musicians.

The digital outlets include Facebook, YouTube, Twitter, Flickr and Soundcloude to maximize the fan base and let people follow other artsy fanatics down under.









Credits:
Project The 5 Feed
Client Wrigley’s Australia
Creative agency Clemenger BBDO, Sydney
Executive creative director Richard Maddocks
Creative director Nic Hodges
Art director Craig Rozynski
Agency producer Pete Hadden
Media agency OMD
Production house eServices
Exposure Television, online, cinema