The operation is the eighth SSAI-based scam that DoubleVerify has identified in just two years, and it was triple the size of the last one.
THE AD CONTRARIAN: Despite predictions that we're turning the corner on ad fraud, the problem keeps getting worse, to the point where even experts who have studied fraud across industries for decades are stunned by the scale of waste.
EXCLUSIVE: Click fraud targeting small businesses and affiliate marketing fraud have become particularly problematic in Australia over the past year, as fraudsters have exposed flaws in cybersecurity defences.
EXCLUSIVE: Underground marketplaces that employ real people to click on ads have seen a surge in interest during Covid-19, as displaced workers turn to fraud for financial respite.
A study by ad fraud verification company Cheq finds the amount of money lost will overtake credit card fraud in 2020.
A collection of hundreds of fraudulent Android apps that were very popular in Asia made ads appear as though they came from major platforms like YouTube to siphon away ad dollars.
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