It's a myth that Singapore's young people are not interested in the fate of the nation. The question is whether brands are missing a trick when it comes to engaging with this group.
SINGAPORE – General Mills brand Betty Crocker and PR agency Havas Worldwide Siren built a giant, 130-square-metre, SG50-themed cupcake mosaic. The dangerously sugary endeavour took place on 1 August and involved more than 1,600 cupcake mixes. The mosaic was assembled and displayed on the Suntec Singapore Convention & Exhibition Centre Concourse. The event spun an epic bake-off session that produced 29,610 cupcakes. We are assured that the cupcakes were kept scrupulously clean and were later donated to a charity, Food from the Heart.
Unmetric takes an analytical look at the most successful SG50 social-media efforts by brands.
To celebrate Singapore’s 50th birthday Lego teamed up with creative agency Iris to imagine what the nation might look like in the next 50 years.
Getty Images announced the winners of its SG50 competition, in which more than 400 photographers tried to capture the real Singapore in celebration of the country’s 50th anniversary of independence. The winners are Robbie Lawrence and Marcus Ng, who were awarded first and second place, respectively. Both will join the Getty Images team as contributing photographers with access to and guidance from Getty Images’ art directors and editors, in addition to other prizes.
Yesterday at its Singapore offices, Google announced that Moh Journ Haydn from Singapore's Beacon Primary School won the 2015 Doodle 4 Google Competition. His winning doodle will appear on Google's Singapore home page for 24 hours on National Day. The competition’s theme was 'Singapore: The next 50 years'. The winner also received a trophy and a trip to the 'Googleplex' in Mountain View, California. The competition was held in collaboration with DBS and was also supported by the Ministry of Education and Nanyang Academy of Fine Arts.
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