Brand fails: Crises, blunders and missteps
An archive of stories about brands (especially APAC brands) stepping into controversy, facing crises not of their own making, or self-harming with facepalm-worthy moves.
Burger King apologises for "insensitive" chopsticks ad
The ad, which depicted people struggling to eat a Vietnamese Sweet Chilli Tendercrisp burger using chopsticks, sparked a debate on social media and has prompted the brand to apologise.
Dolce & Gabbana not forgiven yet at Milan fashion week
Dearth of Asian press at D&G catwalks intimates the brand's reputation is still suffering in China.
Do Mizuho Bank's ATM shutdowns damage the brand?
A spoof mocks alarmingly poor customer service, but for big banking brands, it's just business as usual.
What happened behind the scenes of the Dolce & Gabbana China fiasco
Hear from the model in the videos that led to the cancellation of D&G's 'The Great Show', and the experiential agency behind the doomed Shanghai production.
Bulgari’s Chinese New Year campaign wasn’t kosher
A short-lived WeChat promotion attempted wordplay involving the word "jew" and the mandarin word for pig.
The 5 biggest brand fails of 2018
Have your best facepalm at the ready, as we continue our year-end review.
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Director of Marketing & Communications Singapore
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