Brand fails: Crises, blunders and missteps
An archive of stories about brands (especially APAC brands) stepping into controversy, facing crises not of their own making, or self-harming with facepalm-worthy moves.
BT mocked for 'generic' brand logo
"The new identity signifies change, but it positions and displays BT as another generic, unemotive brand."
Samsung, Zozo and the perils of over-promising
After high-profile failures, the established electronics giant and the upstart that planned to revolutionise clothes shopping face very different futures.
Burger King apologises for "insensitive" chopsticks ad
The ad, which depicted people struggling to eat a Vietnamese Sweet Chilli Tendercrisp burger using chopsticks, sparked a debate on social media and has prompted the brand to apologise.
Dolce & Gabbana not forgiven yet at Milan fashion week
Dearth of Asian press at D&G catwalks intimates the brand's reputation is still suffering in China.
Do Mizuho Bank's ATM shutdowns damage the brand?
A spoof mocks alarmingly poor customer service, but for big banking brands, it's just business as usual.
What happened behind the scenes of the Dolce & Gabbana China fiasco
Hear from the model in the videos that led to the cancellation of D&G's 'The Great Show', and the experiential agency behind the doomed Shanghai production.
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