Brand fails: Crises, blunders and missteps
An archive of stories about brands (especially APAC brands) stepping into controversy, facing crises not of their own making, or self-harming with facepalm-worthy moves.
Brand Health Check: Esprit's crowded road to recovery in Asia's retail market
A new leadership team, a return to profits and an ambitious comeback in seven Asian markets in the pipeline—what will it take for Esprit 2.0 to take a bite out of the highly competitive retail market in Asia?
Brand Health Check: How can Pop Mart continue to stay relevant?
In a saturated domestic market, consumers are getting tired of 'blind box' strategies. So how should the toy retail company adapt to changing Gen Z preferences?
Chinese tea brand angers working mothers with misleading copy
A social media post on Red was called out for discriminating against working mothers, and it forced a new coffee brand to empty its online store on Douyin.
Brand Health Check: Has Didi swerved off the tracks?
China's top ride-hailing brand is being fined US$1.2 billion following a cyber-security investigation, and this could hamper its plans to gain new users. Experts advise on what the brand can do to rebuild its reputation.
Brand Health Check: Why Perfect Diary is hanging in the balance
The iconic C-beauty brand is currently suffering from a domestic sales drop, financial losses, and stock-plummets. But it's attempting to tap into global markets by buying high-end brands and building ecommerce power overseas.
Brand Health Check: Is it the end of the road for Uber in APAC?
'Tears were not shed when the brand exited Southeast Asia': Experts weigh in how the ridesharing and food delivery giant can resurrect its struggling business in the region.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
