Brand fails: Crises, blunders and missteps

An archive of stories about brands (especially APAC brands) stepping into controversy, facing crises not of their own making, or self-harming with facepalm-worthy moves.

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Bag backflip: Coles inexplicably fails to implement its own plastic policy
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Aug 1, 2018

Bag backflip: Coles inexplicably fails to implement its own plastic policy

The Australian grocer caves in to a minority that was apparently having difficulty with the "transition" to reusable bags.

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Brand Health Check: Can Clarks find its feet in APAC?
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Jul 26, 2018

Brand Health Check: Can Clarks find its feet in APAC?

Perception of the brand in Asia has sunk to its lowest point in a decade amid a CEO resignation, falling profits and store closures. We asked four experts to explain what the shoemaker can do.

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'The hunger games': Mastercard under fire for 'goals for meals' campaign
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Jun 5, 2018

'The hunger games': Mastercard under fire for 'goals for meals' campaign

Is a campaign that promises to donate 10,000 meals to children each time Messi or Neymar Jr scores "gamifying starvation"?

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Marks & Spencer's ill-omened ending in China began a decade ago
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Apr 9, 2018

Marks & Spencer's ill-omened ending in China began a decade ago

BRAND HEALTH CHECK: 10 years after it launched, Marks & Spencer finally retreated from China in January this year. What went wrong?

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Marriott continues to suffer from country controversy
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Mar 26, 2018

Marriott continues to suffer from country controversy

BRAND HEALTH CHECK: Marriott touched the live wire of national pride when its China website listed Taiwan, Hong Kong and Tibet as countries. We assess the lasting damage, and lessons for other brands.

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Disney’s merger challenge
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Mar 5, 2018

Disney’s merger challenge

BRAND HEALTH CHECK: Disney’s US$52 billion deal with Fox is set to alter the media landscape worldwide. We look at what this means for the health of the Disney brand in Asia.

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