Brand fails: Crises, blunders and missteps

An archive of stories about brands (especially APAC brands) stepping into controversy, facing crises not of their own making, or self-harming with facepalm-worthy moves.

Premium
Dolce & Gabbana not forgiven yet at Milan fashion week
Premium
Feb 26, 2019

Dolce & Gabbana not forgiven yet at Milan fashion week

Dearth of Asian press at D&G catwalks intimates the brand's reputation is still suffering in China.

Premium
Do Mizuho Bank's ATM shutdowns damage the brand?
Premium
Feb 13, 2019

Do Mizuho Bank's ATM shutdowns damage the brand?

A spoof mocks alarmingly poor customer service, but for big banking brands, it's just business as usual.

Premium
What happened behind the scenes of the Dolce & Gabbana China fiasco
Premium
Jan 23, 2019

What happened behind the scenes of the Dolce & Gabbana China fiasco

Hear from the model in the videos that led to the cancellation of D&G's 'The Great Show', and the experiential agency behind the doomed Shanghai production.

Premium
Bulgari’s Chinese New Year campaign wasn’t kosher
Premium
Jan 14, 2019

Bulgari’s Chinese New Year campaign wasn’t kosher

A short-lived WeChat promotion attempted wordplay involving the word "jew" and the mandarin word for pig.

Premium
The 5 biggest brand fails of 2018
Premium
Dec 7, 2018

The 5 biggest brand fails of 2018

Have your best facepalm at the ready, as we continue our year-end review.

Premium
Dolce & Gabbana releases Weibo video apologising to 'every Chinese person in the world'
Premium
Nov 23, 2018

Dolce & Gabbana releases Weibo video apologising to 'every Chinese person in the world'

The famous designers say they will not forget this episode and the lessons learned, but the video's Chinese subtitles make no mention of the offensive comments Gabbana reportedly made via Instagram messages.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins