Brand fails: Crises, blunders and missteps

An archive of stories about brands (especially APAC brands) stepping into controversy, facing crises not of their own making, or self-harming with facepalm-worthy moves.

Sep 20, 2021

Singapore parents not amused by clowns-outside-schools marketing stunt

A public-speaking academy has apologised and halted an activity that saw it place men in clown makeup outside primary schools today, where they, according to some reports, interacted with children.

Aug 2, 2021

Tiffany tarnishes itself with a vapid, unoriginal, insulting campaign

RANT OF THE WEEK: If you'd asked a high school advertising class to come up with a campaign to "youthify" the Tiffany brand, this is exactly the shit they'd come up with, writes The Ad Contrarian.

Mar 18, 2021

Brand Health Check: will Haidilao's expansion pay off?

China’s top hot pot brand is struggling with financial woes and more complaints during the pandemic, while rapidly opening more chain stores.

Dec 15, 2020

The biggest brand fails of 2020

YEAR IN REVIEW: Our annual look at the brand disasters and slip-ups that dominated headlines this year.

Nov 6, 2020

Twitter fail: Gap deletes political hoodie tweet after backlash

What the retailer thought was “a message of unity” was quickly slammed as “tone deaf.”

Sep 23, 2020

Brand Health Check: HSBC seeks currency in a time of flux

The financial services giant, rocked by nimbler upstarts, censure from regulators and a stock in freefall, faces a rough road to brand redemption.