Brand fails: Crises, blunders and missteps
An archive of stories about brands (especially APAC brands) stepping into controversy, facing crises not of their own making, or self-harming with facepalm-worthy moves.
Twitter fail: Gap deletes political hoodie tweet after backlash
What the retailer thought was “a message of unity” was quickly slammed as “tone deaf.”
Brand Health Check: HSBC seeks currency in a time of flux
The financial services giant, rocked by nimbler upstarts, censure from regulators and a stock in freefall, faces a rough road to brand redemption.
Brand Health Check: Can Honda recharge?
The Japanese auto brand is betting its future on going electric, but is playing catchup with a market that is several steps ahead.
L'Oreal faces backlash for Black Lives Matter post
Model Munroe Bergdorf called brand 'racist snakes' after her experience in 2017.
KFC ad takes heat for 'sexist grooming' of boys
The criticism is deserved, and the brand may have made things worse with a classic 'non-apology apology'.
The biggest brand fails of 2019
Our annual look at the brand disasters and slip-ups that dominated headlines this year.
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