Brand fails: Crises, blunders and missteps

An archive of stories about brands (especially APAC brands) stepping into controversy, facing crises not of their own making, or self-harming with facepalm-worthy moves.

Apr 25, 2022

Brand Health Check: Can Cathay Pacific soar again?

Following record losses, job cuts, and the closure of its regional Cathay Dragon service, can the beleaguered airline 'move beyond' like its own motto suggests?

Dec 14, 2021

The biggest brand fails of 2021

YEAR IN REVIEW: Our annual look at the brand disasters and slip-ups that dominated headlines this year.

Dec 8, 2021

As it rapidly expands, is Lalamove’s brand versatile enough to conquer the world?

BRAND HEALTH CHECK: The IPO-bound company’s bright orange branding is unique in a low-involvement category, but as it considers further expansion beyond its mainstays of Mainland China and Hong Kong, can it continue to stand out?

Sep 20, 2021

Singapore parents not amused by clowns-outside-schools marketing stunt

A public-speaking academy has apologised and halted an activity that saw it place men in clown makeup outside primary schools today, where they, according to some reports, interacted with children.

Aug 2, 2021

Tiffany tarnishes itself with a vapid, unoriginal, insulting campaign

RANT OF THE WEEK: If you'd asked a high school advertising class to come up with a campaign to "youthify" the Tiffany brand, this is exactly the shit they'd come up with, writes The Ad Contrarian.

Mar 18, 2021

Brand Health Check: will Haidilao's expansion pay off?

China’s top hot pot brand is struggling with financial woes and more complaints during the pandemic, while rapidly opening more chain stores.