Brand fails: Crises, blunders and missteps

An archive of stories about brands (especially APAC brands) stepping into controversy, facing crises not of their own making, or self-harming with facepalm-worthy moves.

Aug 29, 2022

Chinese tea brand angers working mothers with misleading copy

A social media post on Red was called out for discriminating against working mothers, and it forced a new coffee brand to empty its online store on Douyin.

Jul 22, 2022

Brand Health Check: Has Didi swerved off the tracks?

China's top ride-hailing brand is being fined US$1.2 billion following a cyber-security investigation, and this could hamper its plans to gain new users. Experts advise on what the brand can do to rebuild its reputation.

Jul 8, 2022

Brand Health Check: Why Perfect Diary is hanging in the balance

The iconic C-beauty brand is currently suffering from a domestic sales drop, financial losses, and stock-plummets. But it's attempting to tap into global markets by buying high-end brands and building ecommerce power overseas.

Jun 6, 2022

Brand Health Check: Is it the end of the road for Uber in APAC?

'Tears were not shed when the brand exited Southeast Asia': Experts weigh in how the ridesharing and food delivery giant can resurrect its struggling business in the region.

Apr 25, 2022

Brand Health Check: Can Cathay Pacific soar again?

Following record losses, job cuts, and the closure of its regional Cathay Dragon service, can the beleaguered airline 'move beyond' like its own motto suggests?

Dec 14, 2021

The biggest brand fails of 2021

YEAR IN REVIEW: Our annual look at the brand disasters and slip-ups that dominated headlines this year.