The criticism is deserved, and the brand may have made things worse with a classic 'non-apology apology'.
Our annual look at the brand disasters and slip-ups that dominated headlines this year.
TOP OF THE CHARTS: A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.
The question is why they were ever made, let alone posted, in the first place.
Xiaomi has perhaps done too good a job building a budget brand. We asked experts whether the company can upgrade its image into premium territory.
"The new identity signifies change, but it positions and displays BT as another generic, unemotive brand."
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