Brand fails: Crises, blunders and missteps
An archive of stories about brands (especially APAC brands) stepping into controversy, facing crises not of their own making, or self-harming with facepalm-worthy moves.
Bag backflip: Coles inexplicably fails to implement its own plastic policy
The Australian grocer caves in to a minority that was apparently having difficulty with the "transition" to reusable bags.
Brand Health Check: Can Clarks find its feet in APAC?
Perception of the brand in Asia has sunk to its lowest point in a decade amid a CEO resignation, falling profits and store closures. We asked four experts to explain what the shoemaker can do.
'The hunger games': Mastercard under fire for 'goals for meals' campaign
Is a campaign that promises to donate 10,000 meals to children each time Messi or Neymar Jr scores "gamifying starvation"?
Marks & Spencer's ill-omened ending in China began a decade ago
BRAND HEALTH CHECK: 10 years after it launched, Marks & Spencer finally retreated from China in January this year. What went wrong?
Marriott continues to suffer from country controversy
BRAND HEALTH CHECK: Marriott touched the live wire of national pride when its China website listed Taiwan, Hong Kong and Tibet as countries. We assess the lasting damage, and lessons for other brands.
Disney’s merger challenge
BRAND HEALTH CHECK: Disney’s US$52 billion deal with Fox is set to alter the media landscape worldwide. We look at what this means for the health of the Disney brand in Asia.
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