Brand fails: Crises, blunders and missteps

An archive of stories about brands (especially APAC brands) stepping into controversy, facing crises not of their own making, or self-harming with facepalm-worthy moves.

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KFC ad takes heat for 'sexist grooming' of boys
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2 days ago

KFC ad takes heat for 'sexist grooming' of boys

The criticism is deserved, and the brand may have made things worse with a classic 'non-apology apology'.

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The biggest brand fails of 2019
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Dec 19, 2019

The biggest brand fails of 2019

Our annual look at the brand disasters and slip-ups that dominated headlines this year.

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Brand screw-ups in China mostly a result of geographical 'inaccuracy': report
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Nov 11, 2019

Brand screw-ups in China mostly a result of geographical 'inaccuracy': report

TOP OF THE CHARTS: A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.

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You can see why Oppo would delete these painfully bad ads
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Oct 11, 2019

You can see why Oppo would delete these painfully bad ads

The question is why they were ever made, let alone posted, in the first place.

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Brand Health Check: What's next for Xiaomi
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Aug 30, 2019

Brand Health Check: What's next for Xiaomi

Xiaomi has perhaps done too good a job building a budget brand. We asked experts whether the company can upgrade its image into premium territory.

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BT mocked for 'generic' brand logo
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May 20, 2019

BT mocked for 'generic' brand logo

"The new identity signifies change, but it positions and displays BT as another generic, unemotive brand."

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