Brand fails: Crises, blunders and missteps

An archive of stories about brands (especially APAC brands) stepping into controversy, facing crises not of their own making, or self-harming with facepalm-worthy moves.

3 days ago

Brand Health Check: How should Florasis chart its entry into the high-end market?

Nearly a year following a PR crisis, the Chinese cosmetics company manages to gain a cult following and has ambitious plans to penetrate international luxury markets. Marketing experts weigh in on how the brand should forge its path forward.

Jan 8, 2024

Stretching limits, sculpting success: Lululemon's rise from controversies to cult status

BRAND HEALTH CHECK: No stranger to PR stumbles, Lululemon's founder and former CEO Chip Wilson has once again created a firestorm. But amidst the verbal battleground and economic woes, how does the athleisure giant keep its cool and become a blueprint for customer loyalty?

Dec 20, 2023

Year in Review: Six biggest brand fails of 2023

We kick-off our end of year content with an annual look at the brand disasters and slip-ups that dominated headlines this year.

Sep 28, 2023

Turning clicks to cash: Red's monetisation is reshaping China's influencer landscape

BRAND HEALTH CHECK: Born as a UGC platform a decade ago, Red (Xiaohongshu) is now chasing business opportunities from ecommerce to live streaming for brands and content creators in China and overseas markets.

Sep 13, 2023

Can Meta ever match the heights of its Facebook heyday?

BRAND HEALTH CHECK: Following record losses, job cuts, a rumoured cage fight with a rival billionaire, and most recently, a new app to take on Twitter, can Meta mend and march to its former might?

Aug 30, 2023

Brand Health Check: 'Zara's Apprentice' Urban Revivo's future beyond the Chinese market

BRAND HEALTH CHECK: Chinese fast fashion brand Urban Revivo has skyrocketed to achieve unprecedented popularity in the mainland market over recent years. So, how do branding experts view its success and its potential to tap into overseas markets?