Brand fails: Crises, blunders and missteps

An archive of stories about brands (especially APAC brands) stepping into controversy, facing crises not of their own making, or self-harming with facepalm-worthy moves.

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BT mocked for 'generic' brand logo
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May 20, 2019

BT mocked for 'generic' brand logo

"The new identity signifies change, but it positions and displays BT as another generic, unemotive brand."

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Samsung, Zozo and the perils of over-promising
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Apr 26, 2019

Samsung, Zozo and the perils of over-promising

After high-profile failures, the established electronics giant and the upstart that planned to revolutionise clothes shopping face very different futures.

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Burger King apologises for
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Apr 8, 2019

Burger King apologises for "insensitive" chopsticks ad

The ad, which depicted people struggling to eat a Vietnamese Sweet Chilli Tendercrisp burger using chopsticks, sparked a debate on social media and has prompted the brand to apologise.

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Dolce & Gabbana not forgiven yet at Milan fashion week
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Feb 26, 2019

Dolce & Gabbana not forgiven yet at Milan fashion week

Dearth of Asian press at D&G catwalks intimates the brand's reputation is still suffering in China.

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Do Mizuho Bank's ATM shutdowns damage the brand?
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Feb 13, 2019

Do Mizuho Bank's ATM shutdowns damage the brand?

A spoof mocks alarmingly poor customer service, but for big banking brands, it's just business as usual.

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What happened behind the scenes of the Dolce & Gabbana China fiasco
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Jan 23, 2019

What happened behind the scenes of the Dolce & Gabbana China fiasco

Hear from the model in the videos that led to the cancellation of D&G's 'The Great Show', and the experiential agency behind the doomed Shanghai production.

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