Brand fails: Crises, blunders and missteps
An archive of stories about brands (especially APAC brands) stepping into controversy, facing crises not of their own making, or self-harming with facepalm-worthy moves.
KFC ad takes heat for 'sexist grooming' of boys
The criticism is deserved, and the brand may have made things worse with a classic 'non-apology apology'.
The biggest brand fails of 2019
Our annual look at the brand disasters and slip-ups that dominated headlines this year.
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Brand screw-ups in China mostly a result of geographical 'inaccuracy': report
TOP OF THE CHARTS: A new report details why brand crises in China happen in the first place, and which industries are more prone to getting in trouble.
You can see why Oppo would delete these painfully bad ads
The question is why they were ever made, let alone posted, in the first place.
Brand Health Check: What's next for Xiaomi
Xiaomi has perhaps done too good a job building a budget brand. We asked experts whether the company can upgrade its image into premium territory.
BT mocked for 'generic' brand logo
"The new identity signifies change, but it positions and displays BT as another generic, unemotive brand."
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3 DAN appoints Philippines CEO
